Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
 |
Oct 14th, 2016
5 Creative Ways Businesses and Nonprofits can Use Pokemon GOIt’s been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and parks. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 15 million weekly users. How can businesses use this phenomenon to attract and engage with prospective customers? |
 |
Sep 15th, 2016
5 Tips for Success with Facebook AdsIt’s no secret many brands struggle to capture the attention of their audience with Facebook advertisements. Dull, unappealing ads previously translated to fewer clicks and less traffic driven to your website, but now users have the ability to completely filter out irrelevant content.¹ |
 |
Aug 15th, 2016
Tips on Achieving Greater Success with RemarketingRemarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you. |
 |
Jul 15th, 2016
Success with List Growth CampaignsA common challenge many list growth campaigns share is creating, maintaining, and growing a follower base. Despite great content being sent out, there are just not enough people consistently signing up to receive that content. So what is a list growth campaign? In this scenario, when we talk about list growth we mean in relation to emails, not snail mail. An email list growth campaign is the active process of employing organic methods of promoting your email list to grow it and create a greater follower count. |
 |
Jun 15th, 2016
Top 10 Tips To Run an Effective YouTube CampaignYouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as: |
 |
Jun 1st, 2016
Crafting Your BrandBranding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing. |
 |
Apr 28th, 2016
Growth HackingIt doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers". |
 |
Apr 7th, 2016
2016 Content Marketing TrendsAre your content marketing efforts meeting your needs? Are your blog posts getting much traffic or converting? Are your email newsletters getting opened? What about your social media? Are you getting much engagement? Ever wondered why content is considered “king”? |
 |
Jan 19th, 2016
2016 Web TrendsIt’s a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the world’s population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry. |
 |
Nov 2nd, 2015
Social Media Digital Advertising PrimerWith all the different social media platforms on the internet, it can be daunting to know which is the best one to use and best practices for each. A successful social media presence starts with setting up a good foundational social media campaign that can help you build visibility and connections for your business. With so many platforms available, your business has the potential to reach a wide variety of people. |
