Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
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Aug 25th, 2017
The Power of Influencers for MinistriesAlthough at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement. |
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Aug 22nd, 2017
Millennial Marketing: The Power of InfluencersAs the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use. |
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Jul 20th, 2017
Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing CampaignMillennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More) |
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Jul 20th, 2017
Exciting New Ways to Reach Millennials in the Digital AgeDigital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More) |
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Jun 16th, 2017
Effective Email FundraisingEmail continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More) |
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Jun 16th, 2017
The Strength of Email MarketingEmail is as strong as ever and refusing to give up its lead. Given, social media’s progressive move from leased media toward paid media, it’s high time to focus your investment in the email list you actually own. (Download to Read More) |
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May 10th, 2017
6 Secrets to Effective Digital AdvertisingAs we reach the halfway point of 2017, we reflect on new strategies that have emerged in digital marketing. How can your business take advantage of these new trends? We’ve identified six new ways you can leverage digital marketing to grow your business in 2017! (Download to Read More) |
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Apr 11th, 2017
Perfecting Live Streaming Video with Facebook LiveFacebook Live is new and exciting and definitely trending in 2017. Here, we walk you through the basics, bring your attention to important can’t miss details, provide exclusive insights, tips and tricks on how to use Facebook Live for your business and get the most out of what it has to offer! (Download to Read More) |
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Mar 15th, 2017
5 Ways to Master Video Content MarketingIf you’re a marketer, and are considering your digital marketing options, you’ve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More) |
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Feb 28th, 2017
2017 Digital Ministry TrendsAlthough one can never predict the future with certainty, you can rely on Trinet’s 22+ years of hands on experience in digital marketing to venture an intelligent guess – one that’s right on the money.
And, what does this mean for your ministry? |