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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
May 10th, 2018

Why Influencer Marketing is Taking Over Brand Strategies

More than ever, consumers want to research, watch demonstration videos, read reviews, and experience the opinions of others before purchasing a product. How do marketers adjust to these buying trends? The key: influencer marketing. Download to read more!

Whitepaper
Mar 7th, 2018

5 Tips for Effective Digital Fundraising

If the foundation of your ministry is built on fundraising and attracting new donors, it is imperative that you have a digital strategy that produces results and a strong ROI on your time and investment. In this presentation, learn 5 new tips for effective digital fundraising from Trinet, an award-winning leader in effective fundraising digital strategy. Download now to learn more!

Whitepaper
Mar 7th, 2018

5 New Ways to Use Social Media to Grow Your Ministry's Donors

With so many social media options available, it can be overwhelming to figure out which one is the best platform for your ministry to share its message, let alone which is the most effective for growing your donor base. Strategies that have worked in the past may not necessarily work now. Trinet has taken the guesswork out of what social media strategies are most effective in 2018 to attract and retain new donors... (Download to find out more)

Whitepaper
Jan 25th, 2018

6 Essential Digital Marketing Trends For 2018

2018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More)

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organizationís digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministryís greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministryís audience and increasing engagement.

Whitepaper
Jul 20th, 2017

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

Whitepaper
May 10th, 2017

6 Secrets to Effective Digital Advertising

As we reach the halfway point of 2017, we reflect on new strategies that have emerged in digital marketing. How can your business take advantage of these new trends? Weíve identified six new ways you can leverage digital marketing to grow your business in 2017! (Download to Read More)

Whitepaper
Apr 11th, 2017

Perfecting Live Streaming Video with Facebook Live

Facebook Live is new and exciting and definitely trending in 2017. Here, we walk you through the basics, bring your attention to important canít miss details, provide exclusive insights, tips and tricks on how to use Facebook Live for your business and get the most out of what it has to offer! (Download to Read More)

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