Skip to content

Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organizationís digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministryís greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministryís audience and increasing engagement.

Whitepaper
Aug 22nd, 2017

Millennial Marketing: The Power of Influencers

As the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use.

Whitepaper
Jul 20th, 2017

Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing Campaign

Millennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More)

Whitepaper
Jul 20th, 2017

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

Whitepaper
Jun 16th, 2017

The Strength of Email Marketing

Email is as strong as ever and refusing to give up its lead. Given, social mediaís progressive move from leased media toward paid media, itís high time to focus your investment in the email list you actually own. (Download to Read More)

Whitepaper
May 10th, 2017

6 Secrets to Effective Digital Advertising

As we reach the halfway point of 2017, we reflect on new strategies that have emerged in digital marketing. How can your business take advantage of these new trends? Weíve identified six new ways you can leverage digital marketing to grow your business in 2017! (Download to Read More)

Whitepaper
Apr 11th, 2017

Perfecting Live Streaming Video with Facebook Live

Facebook Live is new and exciting and definitely trending in 2017. Here, we walk you through the basics, bring your attention to important canít miss details, provide exclusive insights, tips and tricks on how to use Facebook Live for your business and get the most out of what it has to offer! (Download to Read More)

Whitepaper
Mar 15th, 2017

5 Ways to Master Video Content Marketing

If youíre a marketer, and are considering your digital marketing options, youíve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More)

stay informed
our clients View More of our clients
our partners
Episerver Associate Partner