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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Aug 15th, 2018

What is the GDPR and Why Does It Matter to You?

A new European Privacy law called the General Data Protection Regulation or GDPR took effect in May 2018. The GDPR law is intended to allow EU citizens greater control over their personal data and to provide legal protection for their personal information, whether the data is stored or processed in Europe or not. Personal data is marketing gold in today's digital world. Facebook, Google, and most websites collect consumers' personal data in order to target the audience they are trying to reach. Every time you visit a website, your activities are digitally recorded, with some websites recording more info than others...

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