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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Feb 24th, 2014

Future Trends: How Internet Use Affects Your Ministry

There is no neutral position when it comes to the Internet. Whether you use it or you donít, it still affects your organization. If knowledge is power, join us for this session and learn the most important Internet trends so that you can make an informed decision for the direction of your ministry relating to new media and digital technologies including mobile devices, tablets, and Internet-connected TV. Find out the future trends so that you can prepare strategically to maximize your results.

Whitepaper
Feb 22nd, 2014

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With todayís economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministryís online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

Whitepaper
Feb 5th, 2014

Mobile Technology Trends

Mobile Ė it's the new website! Very soon, more than half of your visitors will be viewing your website on a mobile device. Will they be able to read your site? If they can't read it on their device, they will move on! This session will explore the latest in mobile and discuss your options and your responsibilities to your community!

Whitepaper
Feb 5th, 2014

SEO Technology Trends

Search Engine Optimization (SEO) techniques change all the time. If you want your website to pop up "above the fold" on search engines, you need to know something about SEO. This session will explore how and why search engines display results, provide some techniques you can use to increase your organic search results, and will take a look at technology trends.

Whitepaper
Jul 13th, 2013

Be Found, Be Noticed, Be Inviting Online

Today's consumers live in a mobile and digital world. Your church's potential visitors will first look online or on their phone to find a new community. Will they find you? If they do find you, what will your online presence say? Learn how to audit and manage your online reputation and use today's latest technologies to be noticed online. If you want to bring new people to your church, this session will also show you ways to be inviting so you can share your mission.

Whitepaper
May 2nd, 2013

Search Results: The Key to Reaching More People

Your ministry's rank in search engine results can determine how many people you're reaching for the Gospel. Are you coming up on search terms relevant to your mission and targeted on what your audience is searching for? Optimizing for specific keywords on search engines can be a complicated process, but the lasting, long-term benefits are worth the effort. Utilizing search engine optimization (SEO) can make a powerful impact for your ministry. After viewing this session, attendees will be able to: 1) Understand what works when using SEO, 2) Know what not to do and how to avoid getting knocked out of search engines altogether, 3) Implement SEO best practices and strategies, and 4) Deal with Google's ever-changing search algorithms.

Whitepaper
Mar 11th, 2013

Channeling Internet TV & Chiseling Tablet Apps for Your Ministry

This session examines some of the hottest emerging technology trends that will impact your ministry over the next two years. Learn about the newest trends in Internet TV and tablet applications, with demonstrations of the technologies you will be using in your ministry between now and 2015. This is a high level session intended to alert you to new trends coming down the pike, and how they will impact radio, TV, churches and ministries.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 13th, 2012

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

Whitepaper
Feb 29th, 2012

Mobile Apps: What Are They & Why Should I Care?

Phones are for calling, right? Not in this decade. With the rising number of smartphones being used today, people are spending most of their time on mobile apps. Learn how mobile apps are influencing social interactions between ministries or broadcasters and their supporters. An essential session for any organization that is interested in engaging with their audience through mobile strategies.

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