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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jun 11th, 2014

6 Ways to Make the Most of Your New Twitter Profile

With approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinet’s tips for how brands can make the most of them!

Whitepaper
May 5th, 2014

10 Most-Wanted Tips for Your Wordpress Site

Do you have a WordPress site? Then this session is for you! One of the greatest things about WordPress is that there is always something new to learn. Join us and discover things you may not have thought possible as we discuss the most helpful tips for your site.

Whitepaper
Apr 17th, 2014

Secrets for Engaging Website Visitors

How are your Web visitors navigating your site? Which sections of the site do they find most interesting? With this intelligence, your organization will be able to make changes that reflect the needs of those you want to influence. After attending this workshop you will be able to: 1) Understand what your Web analytics say about user experience, 2) Develop a strategy to improve Website usability, and 3) Design an environment for a positive user experience.

Whitepaper
Mar 18th, 2014

Tweet Me: Successful Social Media Marketing

It is essential for every business and ministry to utilize social media to reach and engage their audiences. But how is it used effectively? Social media is an effective and efficient way to communicate with the masses. This workshop will cover innovative methods that you can use to effectively market and take your ministry or business to the next level. Learn how to use social media to dominate in your sphere of influence and achieve results. Connect directly with your customers, congregation and team members today!

Whitepaper
Feb 24th, 2014

Future Trends: How Internet Use Affects Your Ministry

There is no neutral position when it comes to the Internet. Whether you use it or you don’t, it still affects your organization. If knowledge is power, join us for this session and learn the most important Internet trends so that you can make an informed decision for the direction of your ministry relating to new media and digital technologies including mobile devices, tablets, and Internet-connected TV. Find out the future trends so that you can prepare strategically to maximize your results.

Whitepaper
Feb 22nd, 2014

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With today’s economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministry’s online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

Whitepaper
Feb 5th, 2014

Mobile Technology Trends

Mobile – it's the new website! Very soon, more than half of your visitors will be viewing your website on a mobile device. Will they be able to read your site? If they can't read it on their device, they will move on! This session will explore the latest in mobile and discuss your options and your responsibilities to your community!

Whitepaper
Feb 5th, 2014

SEO Technology Trends

Search Engine Optimization (SEO) techniques change all the time. If you want your website to pop up "above the fold" on search engines, you need to know something about SEO. This session will explore how and why search engines display results, provide some techniques you can use to increase your organic search results, and will take a look at technology trends.

Whitepaper
Jul 13th, 2013

Be Found, Be Noticed, Be Inviting Online

Today's consumers live in a mobile and digital world. Your church's potential visitors will first look online or on their phone to find a new community. Will they find you? If they do find you, what will your online presence say? Learn how to audit and manage your online reputation and use today's latest technologies to be noticed online. If you want to bring new people to your church, this session will also show you ways to be inviting so you can share your mission.

Whitepaper
May 2nd, 2013

Search Results: The Key to Reaching More People

Your ministry's rank in search engine results can determine how many people you're reaching for the Gospel. Are you coming up on search terms relevant to your mission and targeted on what your audience is searching for? Optimizing for specific keywords on search engines can be a complicated process, but the lasting, long-term benefits are worth the effort. Utilizing search engine optimization (SEO) can make a powerful impact for your ministry. After viewing this session, attendees will be able to: 1) Understand what works when using SEO, 2) Know what not to do and how to avoid getting knocked out of search engines altogether, 3) Implement SEO best practices and strategies, and 4) Deal with Google's ever-changing search algorithms.

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