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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jul 20th, 2017

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Whitepaper
Mar 15th, 2017

5 Ways to Master Video Content Marketing

If you’re a marketer, and are considering your digital marketing options, you’ve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More)

Whitepaper
Feb 28th, 2017

2017 Digital Ministry Trends

Although one can never predict the future with certainty, you can rely on Trinet’s 22+ years of hands on experience in digital marketing to venture an intelligent guess – one that’s right on the money.

So, what are our predictions for 2017?

  • Increasingly more mobile? Yes.
  • Videos that create on demand virtual connections, available on the go 24/7? Absolutely.

And, what does this mean for your ministry?

Ron Weber’s 2017 Digital Ministry Trends contains important digital marketing forecasts and invaluable tips on how to stay ahead. Make sure your online presence is optimized. Understand how to use the latest digital assets to grow your ministry’s audience, deepen bonds, increase sponsorships, and propagate new ambassadors. Plus, try out our tips for #GivingTuesday and make 2017 your best #GivingTuesday, ever! (Download to Read More)

Whitepaper
Jun 15th, 2016

Top 10 Tips To Run an Effective YouTube Campaign

YouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as:
• 1.3 billion users
• 5 billion videos watched on YouTube every day
• YouTube overall reaches more 18-49 year-olds than any cable network in the U.S.¹

¹Danny Donchev, “27 Mind Blowing YouTube Facts, Figures and Statistics – 2016,” http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/ (accessed 6/10/2016).

Whitepaper
Jan 19th, 2016

2016 Web Trends

It’s a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the world’s population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry.

1http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/21/2016-prediction-2-billion-mobile-internet-users.aspx#sthash.tCjBi3zm.dpuf

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