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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Dec 15th, 2016

Digital Marketing In 2017

In a world where technology influences industry standards, the only constant in digital marketing is change. Forty percent of marketers agreed that social media marketing has become more difficult in the past 12 months,¹ as advertising formats, platforms, algorithms and trends called for adjustments to marketing strategies. There is a fine line between staying on top of digital marketing trends and investing too heavily in them just for the sake of not getting left behind. (Download to Read More)

¹http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing

Whitepaper
Nov 15th, 2016

Inspiring Action Through Your Digital Marketing Ecosystem

A digital marketing ecosystem refers to how digital and social assets of a brand interconnect and function as a whole. Similar to environmental ecosystems that describe the relationship living organisms have with their surroundings, the relationship your brand has within its online community determines the success of your digital marketing initiatives. (Download to Read More)

Whitepaper
Jun 15th, 2016

Top 10 Tips To Run an Effective YouTube Campaign

YouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as:
• 1.3 billion users
• 5 billion videos watched on YouTube every day
• YouTube overall reaches more 18-49 year-olds than any cable network in the U.S.¹

¹Danny Donchev, “27 Mind Blowing YouTube Facts, Figures and Statistics – 2016,” http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/ (accessed 6/10/2016).

Whitepaper
Jun 1st, 2016

Crafting Your Brand

Branding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing.

Whitepaper
Apr 28th, 2016

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

Whitepaper
Jan 19th, 2016

2016 Web Trends

It’s a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the world’s population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry.

1http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/21/2016-prediction-2-billion-mobile-internet-users.aspx#sthash.tCjBi3zm.dpuf

Whitepaper
Nov 2nd, 2015

Social Media Digital Advertising Primer

With all the different social media platforms on the internet, it can be daunting to know which is the best one to use and best practices for each. A successful social media presence starts with setting up a good foundational social media campaign that can help you build visibility and connections for your business. With so many platforms available, your business has the potential to reach a wide variety of people.

Whitepaper
Jun 11th, 2014

6 Ways to Make the Most of Your New Twitter Profile

With approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinet’s tips for how brands can make the most of them!

Whitepaper
Mar 18th, 2014

Tweet Me: Successful Social Media Marketing

It is essential for every business and ministry to utilize social media to reach and engage their audiences. But how is it used effectively? Social media is an effective and efficient way to communicate with the masses. This workshop will cover innovative methods that you can use to effectively market and take your ministry or business to the next level. Learn how to use social media to dominate in your sphere of influence and achieve results. Connect directly with your customers, congregation and team members today!

Whitepaper
Feb 22nd, 2014

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With today’s economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministry’s online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

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