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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Feb 28th, 2017

2017 Digital Ministry Trends

Although one can never predict the future with certainty, you can rely on Trinetís 22+ years of hands on experience in digital marketing to venture an intelligent guess Ė one thatís right on the money.

So, what are our predictions for 2017?

  • Increasingly more mobile? Yes.
  • Videos that create on demand virtual connections, available on the go 24/7? Absolutely.

And, what does this mean for your ministry?

Ron Weberís 2017 Digital Ministry Trends contains important digital marketing forecasts and invaluable tips on how to stay ahead. Make sure your online presence is optimized. Understand how to use the latest digital assets to grow your ministryís audience, deepen bonds, increase sponsorships, and propagate new ambassadors. Plus, try out our tips for #GivingTuesday and make 2017 your best #GivingTuesday, ever! (Download to Read More)

Whitepaper
Jan 13th, 2017

Content Marketing in 2017

Content marketing is a strategic marketing approach focused on creating and distributing valuable, useful, and fresh content to attract and retain a clearly defined audience and drive customer action.² Content marketing is highly targeted to attract your identified consumer demographic and purposefully leveraged to keep your audience engaged and coming back for more. In 2016, content remained king. The New Year has brought new trends to the content marketing world - Here are the top five canít miss content marketing trends for 2017: (Download to Read More)

²http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf

Whitepaper
Dec 15th, 2016

Digital Marketing In 2017

In a world where technology influences industry standards, the only constant in digital marketing is change. Forty percent of marketers agreed that social media marketing has become more difficult in the past 12 months,¹ as advertising formats, platforms, algorithms and trends called for adjustments to marketing strategies. There is a fine line between staying on top of digital marketing trends and investing too heavily in them just for the sake of not getting left behind. (Download to Read More)

¹http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing

Whitepaper
Apr 28th, 2016

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

Whitepaper
Jan 19th, 2016

2016 Web Trends

Itís a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the worldís population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry.

1http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/21/2016-prediction-2-billion-mobile-internet-users.aspx#sthash.tCjBi3zm.dpuf

Whitepaper
Aug 31st, 2015

Mobile First Design

New trends continue to ignite creativity and innovation in the digital world. In 2017 it is projected that there will be over 5.3 billion mobile phone users in the world. This is a clear indication that users will care more about the mobile experience than how the website works on a desktop. Users want to be able to access information and content wherever, and whenever they need it. Most likely that will be done on a mobile device.

Whitepaper
Feb 24th, 2014

Future Trends: How Internet Use Affects Your Ministry

There is no neutral position when it comes to the Internet. Whether you use it or you donít, it still affects your organization. If knowledge is power, join us for this session and learn the most important Internet trends so that you can make an informed decision for the direction of your ministry relating to new media and digital technologies including mobile devices, tablets, and Internet-connected TV. Find out the future trends so that you can prepare strategically to maximize your results.

Whitepaper
Feb 22nd, 2014

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With todayís economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministryís online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

Whitepaper
Feb 5th, 2014

Mobile Technology Trends

Mobile Ė it's the new website! Very soon, more than half of your visitors will be viewing your website on a mobile device. Will they be able to read your site? If they can't read it on their device, they will move on! This session will explore the latest in mobile and discuss your options and your responsibilities to your community!

Whitepaper
Jul 13th, 2013

Be Found, Be Noticed, Be Inviting Online

Today's consumers live in a mobile and digital world. Your church's potential visitors will first look online or on their phone to find a new community. Will they find you? If they do find you, what will your online presence say? Learn how to audit and manage your online reputation and use today's latest technologies to be noticed online. If you want to bring new people to your church, this session will also show you ways to be inviting so you can share your mission.

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