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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jun 17th, 2011

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan

Whitepaper
Apr 14th, 2011

Search, Branding & Email Marketing

Build a brand that communicates your message, shares the Gospel and increases funds!

Whitepaper
Apr 14th, 2011

Social Media Strategies for Your Ministry

Discover emerging trends in social media that increase awareness, participation and funding.

Whitepaper
Mar 8th, 2011

Four Fundamentals of Online Fundraising Strategies

This session provides an overview of online fundraising fundamentals, from constituent targeting, to email strategy, to web landing pages, to basics of using social media applications like Facebook and Twitter. We examine the importance of online fundraising strategy, and fundamentals of how to get started. Learn how to execute a multichannel fund-raising strategy, develop a donor cultivation strategy and optimize landing pages and emails.

Whitepaper
Mar 8th, 2011

Using Online Data to Drive ROI

Discover how large and small ministries are using web analytics tools like Google Analytics and Adobe SiteCatalyst to improve conversions and deliver better results. Learn what to look for in your analytics reports and what changes need to be made to bring results.

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