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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jul 10th, 2012

Getting Positive Results with Online Reputation Management

ORM, or Online Reputation Management, allows you to monitor and appropriately respond to negative comments and feedback about your organization that is posted on the web. Don't go at it alone! Trinet can help you put together an action plan before it's too late.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 13th, 2012

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

Whitepaper
Feb 29th, 2012

Mobile Apps: What Are They & Why Should I Care?

Phones are for calling, right? Not in this decade. With the rising number of smartphones being used today, people are spending most of their time on mobile apps. Learn how mobile apps are influencing social interactions between ministries or broadcasters and their supporters. An essential session for any organization that is interested in engaging with their audience through mobile strategies.

Whitepaper
Feb 29th, 2012

Made to Stick: How Apps, Widgets & Tools Create Engaged Visitors

How can you increase user participation with your website? Desiging the right engagement strategy for your ministry or organization is the key to forming a highly involved audience. Learn how to implement effective engagement tools and strategiest to better participate with current followers and increase your support base.

Whitepaper
Oct 18th, 2011

Social Media for Business Guide

Whitepaper
Oct 18th, 2011

Social Media for Ministry Guide

Whitepaper
Oct 18th, 2011

Social Media for Nonprofits Guide

Whitepaper
Jun 17th, 2011

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan

Whitepaper
Apr 14th, 2011

Search, Branding & Email Marketing

Build a brand that communicates your message, shares the Gospel and increases funds!

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