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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Jul 31st, 2012

Return on Investment: Does Your Online Marketing Program Measure Up?

In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organizationís revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns.

Jul 10th, 2012

Getting Positive Results with Online Reputation Management

ORM, or Online Reputation Management, allows you to monitor and appropriately respond to negative comments and feedback about your organization that is posted on the web. Don't go at it alone! Trinet can help you put together an action plan before it's too late.

Nov 7th, 2011

Corporate Mobile Application Guide

Bring mobile applications into focus with Trinetís mobile application guide. Discover the process to developing an application that helps build brand awareness, engage your target audience and grow revenue.

Oct 24th, 2011

Trinet Tips: Internet Connected TV

As more people incorporate the Internet with their daily TV viewing, the challenge for companies becomes how to offer personalized widgets, applications and optimized websites to enhance the entertainment experience of their supporters. Developing an effective TV application or TV-friendly website requires a well thought-out strategy that recognizes the audience and their interactions with the television medium.

Oct 18th, 2011

Social Media for Business Guide

Jun 17th, 2011

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan

Mar 8th, 2011

Advanced Mobile Applications

This session will provide technical insight into building mobile applications and mobile-friendly websites. Learn the tactics that are unique to creating an effective mobile user experience, get a deeper understanding of the technology choices available to you, and learn how to put your strategy into action whether itís through your own developers or an outsourced project.

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