Thought Leadership
Industry Expertise for a Rapidly Changing World
Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.
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Aug 25th, 2017
The Power of Influencers for MinistriesAlthough at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement. |
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Aug 22nd, 2017
Millennial Marketing: The Power of InfluencersAs the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use. |
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Aug 15th, 2016
Tips on Achieving Greater Success with RemarketingRemarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you. |
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Jul 15th, 2016
Success with List Growth CampaignsA common challenge many list growth campaigns share is creating, maintaining, and growing a follower base. Despite great content being sent out, there are just not enough people consistently signing up to receive that content. So what is a list growth campaign? In this scenario, when we talk about list growth we mean in relation to emails, not snail mail. An email list growth campaign is the active process of employing organic methods of promoting your email list to grow it and create a greater follower count. |
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Jun 15th, 2016
Top 10 Tips To Run an Effective YouTube CampaignYouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as: |
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Jun 1st, 2016
Crafting Your BrandBranding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing. |
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Jan 19th, 2016
2016 Web TrendsIt’s a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the world’s population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry. |
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Nov 2nd, 2015
Social Media Digital Advertising PrimerWith all the different social media platforms on the internet, it can be daunting to know which is the best one to use and best practices for each. A successful social media presence starts with setting up a good foundational social media campaign that can help you build visibility and connections for your business. With so many platforms available, your business has the potential to reach a wide variety of people. |
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Jun 11th, 2014
6 Ways to Make the Most of Your New Twitter ProfileWith approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinet’s tips for how brands can make the most of them! |
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Jul 31st, 2012
Return on Investment: Does Your Online Marketing Program Measure Up?In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organization’s revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns. |
