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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jul 31st, 2012

Return on Investment: Does Your Online Marketing Program Measure Up?

In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organizationís revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 14th, 2011

Search, Branding & Email Marketing

Build a brand that communicates your message, shares the Gospel and increases funds!

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