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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

Whitepaper
Jun 16th, 2017

The Strength of Email Marketing

Email is as strong as ever and refusing to give up its lead. Given, social media’s progressive move from leased media toward paid media, it’s high time to focus your investment in the email list you actually own. (Download to Read More)

Whitepaper
Jan 13th, 2017

Content Marketing in 2017

Content marketing is a strategic marketing approach focused on creating and distributing valuable, useful, and fresh content to attract and retain a clearly defined audience and drive customer action.² Content marketing is highly targeted to attract your identified consumer demographic and purposefully leveraged to keep your audience engaged and coming back for more. In 2016, content remained king. The New Year has brought new trends to the content marketing world - Here are the top five can’t miss content marketing trends for 2017: (Download to Read More)

²http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf

Whitepaper
Jul 15th, 2016

Success with List Growth Campaigns

A common challenge many list growth campaigns share is creating, maintaining, and growing a follower base. Despite great content being sent out, there are just not enough people consistently signing up to receive that content. So what is a list growth campaign? In this scenario, when we talk about list growth we mean in relation to emails, not snail mail. An email list growth campaign is the active process of employing organic methods of promoting your email list to grow it and create a greater follower count.

Whitepaper
Apr 28th, 2016

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

Whitepaper
Feb 22nd, 2014

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With today’s economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministry’s online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

Whitepaper
Jul 31st, 2012

Return on Investment: Does Your Online Marketing Program Measure Up?

In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organization’s revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 14th, 2011

Search, Branding & Email Marketing

Build a brand that communicates your message, shares the Gospel and increases funds!

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