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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 13th, 2012

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

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