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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Apr 28th, 2016

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

Whitepaper
Apr 7th, 2016

2016 Content Marketing Trends 

Are your content marketing efforts meeting your needs? Are your blog posts getting much traffic or converting? Are your email newsletters getting opened? What about your social media? Are you getting much engagement? Ever wondered why content is considered “king”?

Whitepaper
Jan 19th, 2016

2016 Web Trends

It’s a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the world’s population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry.

1http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/21/2016-prediction-2-billion-mobile-internet-users.aspx#sthash.tCjBi3zm.dpuf

Whitepaper
Nov 2nd, 2015

Social Media Digital Advertising Primer

With all the different social media platforms on the internet, it can be daunting to know which is the best one to use and best practices for each. A successful social media presence starts with setting up a good foundational social media campaign that can help you build visibility and connections for your business. With so many platforms available, your business has the potential to reach a wide variety of people.

Whitepaper
Aug 31st, 2015

Mobile First Design

New trends continue to ignite creativity and innovation in the digital world. In 2017 it is projected that there will be over 5.3 billion mobile phone users in the world. This is a clear indication that users will care more about the mobile experience than how the website works on a desktop. Users want to be able to access information and content wherever, and whenever they need it. Most likely that will be done on a mobile device.

Whitepaper
Dec 2nd, 2014

Online Marketing: How to Advance Your Business on Internet Connected TV

Connected TVs, or televisions that are hooked up to the Internet, consume over a quarter of U.S. households today and is expected to grow to 759 million worldwide in 2018. Do you have video content you want to repurpose for a TV channel? Learn how you can take advantage of this growing trend and monetize your videos for your business!

Whitepaper
Jul 2nd, 2014

10 Design Trends that Ignite an All-Star Website

In the ever-changing digital age, new trends continue to spark creativity and innovation in web design. Here is a list of trends we’ve been seeing more of in 2014 that ignite an all-star website!

Whitepaper
Jun 11th, 2014

6 Ways to Make the Most of Your New Twitter Profile

With approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinet’s tips for how brands can make the most of them!

Whitepaper
May 5th, 2014

10 Most-Wanted Tips for Your Wordpress Site

Do you have a WordPress site? Then this session is for you! One of the greatest things about WordPress is that there is always something new to learn. Join us and discover things you may not have thought possible as we discuss the most helpful tips for your site.

Whitepaper
Apr 17th, 2014

Secrets for Engaging Website Visitors

How are your Web visitors navigating your site? Which sections of the site do they find most interesting? With this intelligence, your organization will be able to make changes that reflect the needs of those you want to influence. After attending this workshop you will be able to: 1) Understand what your Web analytics say about user experience, 2) Develop a strategy to improve Website usability, and 3) Design an environment for a positive user experience.

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