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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Dec 15th, 2016

Digital Marketing In 2017

In a world where technology influences industry standards, the only constant in digital marketing is change. Forty percent of marketers agreed that social media marketing has become more difficult in the past 12 months,¹ as advertising formats, platforms, algorithms and trends called for adjustments to marketing strategies. There is a fine line between staying on top of digital marketing trends and investing too heavily in them just for the sake of not getting left behind. (Download to Read More)

¹http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing

Whitepaper
Nov 15th, 2016

Inspiring Action Through Your Digital Marketing Ecosystem

A digital marketing ecosystem refers to how digital and social assets of a brand interconnect and function as a whole. Similar to environmental ecosystems that describe the relationship living organisms have with their surroundings, the relationship your brand has within its online community determines the success of your digital marketing initiatives. (Download to Read More)

Whitepaper
Oct 14th, 2016

4 Creative Ways Ministries and Churches can Use Pokemon GO

It's been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and churches. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 30 million daily users. Many businesses have used this phenomenon to attract and engage with the culture, but what about churches and ministries?

Whitepaper
Oct 14th, 2016

5 Creative Ways Businesses and Nonprofits can Use Pokemon GO

It’s been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and parks. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 15 million weekly users. How can businesses use this phenomenon to attract and engage with prospective customers?

Whitepaper
Sep 15th, 2016

5 Tips for Success with Facebook Ads

It’s no secret many brands struggle to capture the attention of their audience with Facebook advertisements. Dull, unappealing ads previously translated to fewer clicks and less traffic driven to your website, but now users have the ability to completely filter out irrelevant content.¹

¹“Facebook to Bypass Ad Blockers on Desktop; Updates Ad Preferences,” http://www.adweek.com/socialtimes/facebook-ad-blocking-software-desktop-updated-ad-preferences/643304

Whitepaper
Aug 15th, 2016

Tips on Achieving Greater Success with Remarketing

Remarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you.

¹“What Is Google Remarketing And How It Works,” http://www.adhesion.co.nz/blog/google-remarketing-how-it-works/ (accessed 7/29/2016).

Whitepaper
Jul 15th, 2016

Success with List Growth Campaigns

A common challenge many list growth campaigns share is creating, maintaining, and growing a follower base. Despite great content being sent out, there are just not enough people consistently signing up to receive that content. So what is a list growth campaign? In this scenario, when we talk about list growth we mean in relation to emails, not snail mail. An email list growth campaign is the active process of employing organic methods of promoting your email list to grow it and create a greater follower count.

Whitepaper
Jun 15th, 2016

Top 10 Tips To Run an Effective YouTube Campaign

YouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as:
• 1.3 billion users
• 5 billion videos watched on YouTube every day
• YouTube overall reaches more 18-49 year-olds than any cable network in the U.S.¹

¹Danny Donchev, “27 Mind Blowing YouTube Facts, Figures and Statistics – 2016,” http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/ (accessed 6/10/2016).

Whitepaper
Jun 1st, 2016

Crafting Your Brand

Branding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing.

Whitepaper
Apr 28th, 2016

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

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