Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Feb 24th, 2014

Future Trends: How Internet Use Affects Your Ministry

There is no neutral position when it comes to the Internet. Whether you use it or you don’t, it still affects your organization. If knowledge is power, join us for this session and learn the most important Internet trends so that you can make an informed decision for the direction of your ministry relating to new media and digital technologies including mobile devices, tablets, and Internet-connected TV. Find out the future trends so that you can prepare strategically to maximize your results.

    Feb 22nd, 2014

    ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

    With today’s economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministry’s online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

      Feb 5th, 2014

      Mobile Technology Trends

      Mobile – it's the new website! Very soon, more than half of your visitors will be viewing your website on a mobile device. Will they be able to read your site? If they can't read it on their device, they will move on! This session will explore the latest in mobile and discuss your options and your responsibilities to your community!

      Feb 5th, 2014

      SEO Technology Trends

      Search Engine Optimization (SEO) techniques change all the time. If you want your website to pop up "above the fold" on search engines, you need to know something about SEO. This session will explore how and why search engines display results, provide some techniques you can use to increase your organic search results, and will take a look at technology trends.

      Nov 7th, 2013

      Online Marketing: How to Effectively Engage Your Customers Through Facebook

      Have you considered using Facebook advertisements or campaigns to engage your customers online? Many companies have Facebook pages, but few know how to effectively interact with customers in a way that encourages customer loyalty and company sales. This session provides insight on how to turn your Facebook friends into your biggest brand enthusiasts and maximize customer engagement online.

      Jul 13th, 2013

      Be Found, Be Noticed, Be Inviting Online

      Today's consumers live in a mobile and digital world. Your church's potential visitors will first look online or on their phone to find a new community. Will they find you? If they do find you, what will your online presence say? Learn how to audit and manage your online reputation and use today's latest technologies to be noticed online. If you want to bring new people to your church, this session will also show you ways to be inviting so you can share your mission.

      May 2nd, 2013

      Search Results: The Key to Reaching More People

      Your ministry's rank in search engine results can determine how many people you're reaching for the Gospel. Are you coming up on search terms relevant to your mission and targeted on what your audience is searching for? Optimizing for specific keywords on search engines can be a complicated process, but the lasting, long-term benefits are worth the effort. Utilizing search engine optimization (SEO) can make a powerful impact for your ministry. After viewing this session, attendees will be able to: 1) Understand what works when using SEO, 2) Know what not to do and how to avoid getting knocked out of search engines altogether, 3) Implement SEO best practices and strategies, and 4) Deal with Google's ever-changing search algorithms.

      Mar 11th, 2013

      Channeling Internet TV & Chiseling Tablet Apps for Your Ministry

      This session examines some of the hottest emerging technology trends that will impact your ministry over the next two years. Learn about the newest trends in Internet TV and tablet applications, with demonstrations of the technologies you will be using in your ministry between now and 2015. This is a high level session intended to alert you to new trends coming down the pike, and how they will impact radio, TV, churches and ministries.

      Jul 31st, 2012

      Return on Investment: Does Your Online Marketing Program Measure Up?

      In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organization’s revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns.

      Jul 10th, 2012

      Getting Positive Results with Online Reputation Management

      ORM, or Online Reputation Management, allows you to monitor and appropriately respond to negative comments and feedback about your organization that is posted on the web. Don't go at it alone! Trinet can help you put together an action plan before it's too late.

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