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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Aug 15th, 2016

Tips on Achieving Greater Success with Remarketing

Remarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you.

¹ďWhat Is Google Remarketing And How It Works,Ē http://www.adhesion.co.nz/blog/google-remarketing-how-it-works/ (accessed 7/29/2016).

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