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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organizationís digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministryís greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministryís audience and increasing engagement.

Whitepaper
Jul 20th, 2017

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

Whitepaper
May 10th, 2017

6 Secrets to Effective Digital Advertising

As we reach the halfway point of 2017, we reflect on new strategies that have emerged in digital marketing. How can your business take advantage of these new trends? Weíve identified six new ways you can leverage digital marketing to grow your business in 2017! (Download to Read More)

Whitepaper
Apr 11th, 2017

Perfecting Live Streaming Video with Facebook Live

Facebook Live is new and exciting and definitely trending in 2017. Here, we walk you through the basics, bring your attention to important canít miss details, provide exclusive insights, tips and tricks on how to use Facebook Live for your business and get the most out of what it has to offer! (Download to Read More)

Whitepaper
Mar 15th, 2017

5 Ways to Master Video Content Marketing

If youíre a marketer, and are considering your digital marketing options, youíve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More)

Whitepaper
Feb 28th, 2017

2017 Digital Ministry Trends

Although one can never predict the future with certainty, you can rely on Trinetís 22+ years of hands on experience in digital marketing to venture an intelligent guess Ė one thatís right on the money.

So, what are our predictions for 2017?

  • Increasingly more mobile? Yes.
  • Videos that create on demand virtual connections, available on the go 24/7? Absolutely.

And, what does this mean for your ministry?

Ron Weberís 2017 Digital Ministry Trends contains important digital marketing forecasts and invaluable tips on how to stay ahead. Make sure your online presence is optimized. Understand how to use the latest digital assets to grow your ministryís audience, deepen bonds, increase sponsorships, and propagate new ambassadors. Plus, try out our tips for #GivingTuesday and make 2017 your best #GivingTuesday, ever! (Download to Read More)

Whitepaper
Feb 15th, 2017

Digital Ministry Marketing Trends

The start of a new year prompts many of us to review the previous year and reflect on things that worked and things that didn't. Now, more than ever, marketing has become increasingly digitized. However, digital marketing continues to be a weak spot for many ministries. Effective use of digital marketing will help your ministry spread its message, grow your audience, and increase partnerships... (Download to Read More)

Whitepaper
Jan 13th, 2017

Content Marketing in 2017

Content marketing is a strategic marketing approach focused on creating and distributing valuable, useful, and fresh content to attract and retain a clearly defined audience and drive customer action.² Content marketing is highly targeted to attract your identified consumer demographic and purposefully leveraged to keep your audience engaged and coming back for more. In 2016, content remained king. The New Year has brought new trends to the content marketing world - Here are the top five canít miss content marketing trends for 2017: (Download to Read More)

²http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf

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