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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement.

Whitepaper
Aug 22nd, 2017

Millennial Marketing: The Power of Influencers

As the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use.

Whitepaper
Jul 20th, 2017

Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing Campaign

Millennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More)

Whitepaper
Jul 20th, 2017

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

Whitepaper
Jun 16th, 2017

The Strength of Email Marketing

Email is as strong as ever and refusing to give up its lead. Given, social media’s progressive move from leased media toward paid media, it’s high time to focus your investment in the email list you actually own. (Download to Read More)

Whitepaper
Aug 15th, 2016

Tips on Achieving Greater Success with Remarketing

Remarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you.

¹“What Is Google Remarketing And How It Works,” http://www.adhesion.co.nz/blog/google-remarketing-how-it-works/ (accessed 7/29/2016).

Whitepaper
Jun 15th, 2016

Top 10 Tips To Run an Effective YouTube Campaign

YouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as:
• 1.3 billion users
• 5 billion videos watched on YouTube every day
• YouTube overall reaches more 18-49 year-olds than any cable network in the U.S.¹

¹Danny Donchev, “27 Mind Blowing YouTube Facts, Figures and Statistics – 2016,” http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/ (accessed 6/10/2016).

Whitepaper
Jun 1st, 2016

Crafting Your Brand

Branding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing.

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