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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Aug 15th, 2018

What is the GDPR and Why Does It Matter to You?

A new European Privacy law called the General Data Protection Regulation or GDPR took effect in May 2018. The GDPR law is intended to allow EU citizens greater control over their personal data and to provide legal protection for their personal information, whether the data is stored or processed in Europe or not. Personal data is marketing gold in today's digital world. Facebook, Google, and most websites collect consumers' personal data in order to target the audience they are trying to reach. Every time you visit a website, your activities are digitally recorded, with some websites recording more info than others...

Whitepaper
May 10th, 2018

Why Influencer Marketing is Taking Over Brand Strategies

More than ever, consumers want to research, watch demonstration videos, read reviews, and experience the opinions of others before purchasing a product. How do marketers adjust to these buying trends? The key: influencer marketing. Download to read more!

Whitepaper
Apr 10th, 2018

Is it Time to Redesign Your Website?

With the abundance of information available on the web these days, there is much more competition among websites fighting for attention. If you haven't made any changes to your website in a while, you might want to consider updating soon!

Does your current website design accurately reflect your company image and branding? Does it communicate your message effectively? If a company has a new CEO and/or a new VP of Marketing and is embarking on a new focus for marketing, the current website should reflect that with an updated website. Download to read more!

Whitepaper
Jan 25th, 2018

6 Essential Digital Marketing Trends For 2018

2018 is here, and now is the time to take a plan out your digital marketing strategy for the year. The online world continues to change rapidly, and strategies that worked last year won’t necessarily again work this year. Trinet recommends... (Download to Read More)

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organization’s digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministry’s greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministry’s audience and increasing engagement.

Whitepaper
Aug 22nd, 2017

Millennial Marketing: The Power of Influencers

As the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use.

Whitepaper
Jul 20th, 2017

Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing Campaign

Millennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More)

Whitepaper
Jul 20th, 2017

Exciting New Ways to Reach Millennials in the Digital Age

Digital media channels provide exciting new ways to reach millennials. Videos, either live or archived and presented through a combination of webpages and social media platforms present the most effective means of communicating with millennials today. There is no medium more powerful for sharing passionate sermons, heartfelt testimonials, and live unscripted endorsements to move the minds of millennials.(Download to Read More)

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

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