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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organizationís digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Aug 25th, 2017

The Power of Influencers for Ministries

Although at first glance, influencer marketing may not seem relevant to ministries, influencers are likely a ministryís greatest asset in connecting with millennials. When it comes to millennials and religion, there is heightened need for authenticity. Influencers satisfy the need that millennials have for authentic relationships. They relish connections that are built on powerful and moving first-hand accounts shared on social media. For this reason, influencers can be highly effective in growing your ministryís audience and increasing engagement.

Whitepaper
Aug 22nd, 2017

Millennial Marketing: The Power of Influencers

As the second largest consumer demographic, millennials are rewriting the rules on marketing and advertising. Millennials are highly skeptical of traditional advertising. 96% believe advertisements are dishonest and lacking in integrity. 69% believe advertisements are not intended to provide accurate or honest information, while 95% believe peer endorsement provides the most credible source of product information. As established authorities within their community, consumers trust influencers to provide information that is both accurate and authentic about products they actually use.

Whitepaper
Jul 20th, 2017

Munchie Marketing: Four Must Know Snacking Trends for a Successful Social Media Marketing Campaign

Millennials are driving up snack sales and causing rampant growth in the healthy snack industry. As the definition of meal and snack continues to blur, understanding the dynamics behind millennial snacking can create better marketing opportunities and provide clearer direction. (Download to Read More)

Whitepaper
Jun 16th, 2017

The Strength of Email Marketing

Email is as strong as ever and refusing to give up its lead. Given, social mediaís progressive move from leased media toward paid media, itís high time to focus your investment in the email list you actually own. (Download to Read More)

Whitepaper
Feb 15th, 2017

3 Best Digital Advertising Secrets

What you donít know can hurt you. The best-kept digital advertising secrets that are proven to powerfully influence consumer behavior... (Download to Read More)

Whitepaper
Feb 15th, 2017

Digital Ministry Marketing Trends

The start of a new year prompts many of us to review the previous year and reflect on things that worked and things that didn't. Now, more than ever, marketing has become increasingly digitized. However, digital marketing continues to be a weak spot for many ministries. Effective use of digital marketing will help your ministry spread its message, grow your audience, and increase partnerships... (Download to Read More)

Whitepaper
Jan 13th, 2017

Content Marketing in 2017

Content marketing is a strategic marketing approach focused on creating and distributing valuable, useful, and fresh content to attract and retain a clearly defined audience and drive customer action.² Content marketing is highly targeted to attract your identified consumer demographic and purposefully leveraged to keep your audience engaged and coming back for more. In 2016, content remained king. The New Year has brought new trends to the content marketing world - Here are the top five canít miss content marketing trends for 2017: (Download to Read More)

²http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf

Whitepaper
Nov 15th, 2016

Inspiring Action Through Your Digital Marketing Ecosystem

A digital marketing ecosystem refers to how digital and social assets of a brand interconnect and function as a whole. Similar to environmental ecosystems that describe the relationship living organisms have with their surroundings, the relationship your brand has within its online community determines the success of your digital marketing initiatives. (Download to Read More)

Whitepaper
Oct 14th, 2016

4 Creative Ways Ministries and Churches can Use Pokemon GO

It's been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and churches. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 30 million daily users. Many businesses have used this phenomenon to attract and engage with the culture, but what about churches and ministries?

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