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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jul 23rd, 2020

Webinar for Non-Profits - How to Stop Losing Donor Leads By Using a Digital Lead Generation Vortex

The donor development process has changed, and nonprofits need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors.


Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for non-profits to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.


  • Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
  • Understand how to engage, nurture, and educate leads so that they become donors. See some practical ways you can transform every stage of your online fundraising process to most effectively create ongoing donors.
  • Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Whitepaper
Jul 16th, 2020

Webinar for Ministries - How to Stop Losing Prospective Donors by Using a Digital Lead Generation Vortex

The donor development process has changed, and ministries need to find new ways to reach donors and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with donors.


Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions,for this special webinar designed specifically for ministries to learn how to stop getting lost in online noise so that you can bring in ongoing donor leads, break free of stagnancy, and grow to unprecedented success.


  • Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
  • Understand how to engage, nurture, and educate leads so that they become donors. See some practical ways you can transform every stage of your online fundraising process to most effectively create ongoing donors.
  • Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Whitepaper
Jul 9th, 2020

Webinar for Businesses - How to Stop Losing Leads By Using a Digital Lead Generation Vortex

The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of focusing on one digital platform, the digital lead generation vortex combines digital marketing tools in order to identify, convert, and nurture continuous relationships with buyers.


Join Ron Weber, Chief Operating Officer of Trinet Internet Solutions, to learn how to stop getting lost in online noise so that you can bring in ongoing leads, break free of stagnancy, and grow to unprecedented success.


  • Discover the best ways to seek, qualify, and target leads online. Topics to be covered include digital advertising, landing pages & microsites, social media, content marketing, and more.
  • Understand how to engage, nurture, and educate leads so that they become customers. See some practical ways you can transform every stage of your online sales process to most effectively create ongoing customers.
  • Learn the best practices to position your call to action. Give your call to actions the punch they were meant to have!

Whitepaper
Mar 28th, 2019

Church Media 101: If You Build it, That Doesn't Mean They Will Come

SEO, Adwords, Analytics…. You can throw those words around and your Pastor may think you know what you’re talking about, but do you really have a grasp of how to use those things to get more people to your website? Just because you have a great site doesn’t mean people will find it or spend any time browsing your site to learn more about your church or more importantly, Jesus. Learn some basics you can take back with you to enhance your internet presence. Download now to learn more!

Whitepaper
Aug 15th, 2018

What is the GDPR and Why Does It Matter to You?

A new European Privacy law called the General Data Protection Regulation or GDPR took effect in May 2018. The GDPR law is intended to allow EU citizens greater control over their personal data and to provide legal protection for their personal information, whether the data is stored or processed in Europe or not. Personal data is marketing gold in today's digital world. Facebook, Google, and most websites collect consumers' personal data in order to target the audience they are trying to reach. Every time you visit a website, your activities are digitally recorded, with some websites recording more info than others...

Whitepaper
Feb 28th, 2017

2017 Digital Ministry Trends

Although one can never predict the future with certainty, you can rely on Trinet’s 22+ years of hands on experience in digital marketing to venture an intelligent guess – one that’s right on the money.

So, what are our predictions for 2017?

  • Increasingly more mobile? Yes.
  • Videos that create on demand virtual connections, available on the go 24/7? Absolutely.

And, what does this mean for your ministry?

Ron Weber’s 2017 Digital Ministry Trends contains important digital marketing forecasts and invaluable tips on how to stay ahead. Make sure your online presence is optimized. Understand how to use the latest digital assets to grow your ministry’s audience, deepen bonds, increase sponsorships, and propagate new ambassadors. Plus, try out our tips for #GivingTuesday and make 2017 your best #GivingTuesday, ever! (Download to Read More)

Whitepaper
Jun 15th, 2016

Top 10 Tips To Run an Effective YouTube Campaign

YouTube, the online video streaming platform, is one of the most powerful platforms to reach and engage prospects and targets. Impressive statistics underscore this, such as:
• 1.3 billion users
• 5 billion videos watched on YouTube every day
• YouTube overall reaches more 18-49 year-olds than any cable network in the U.S.¹

¹Danny Donchev, “27 Mind Blowing YouTube Facts, Figures and Statistics – 2016,” http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/ (accessed 6/10/2016).

Whitepaper
Jun 1st, 2016

Crafting Your Brand

Branding is the process involved in creating a unique name and image for a product or service in your customer's mind, usually through advertising campaigns with a consistent theme. Digital branding is based on the same concept, except that the advertising campaigns (which generally refer to use of traditional advertising media) are replaced by activities on Digital Media Platforms, such as Facebook, Twitter, Pinterest, Instagram, and email marketing.

Whitepaper
Apr 28th, 2016

Growth Hacking

It doesn't matter how amazing your business or business idea is, growing a company isn't easy. It isn't just about traditional marketing strategies anymore; there is something larger, something that introduces a new meaning to the word 'growth', and they're called "growth hackers".

Whitepaper
Apr 17th, 2014

Secrets for Engaging Website Visitors

How are your Web visitors navigating your site? Which sections of the site do they find most interesting? With this intelligence, your organization will be able to make changes that reflect the needs of those you want to influence. After attending this workshop you will be able to: 1) Understand what your Web analytics say about user experience, 2) Develop a strategy to improve Website usability, and 3) Design an environment for a positive user experience.

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