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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Sep 15th, 2017

Digital Asset Effectiveness

A comprehensive digital audit examines an organizationís digital presence and measures performance across the entire spectrum. Generally, under a digital audit, your digital assets are examined both individually and together as part of the larger online ecosystem to identify best practices gaps, determine what can be added, updated, corrected and/ or manipulated to deliver maximum performance efficiency. Its purpose is to provide clear recommendations for optimizations and establishing a baseline to develop successful long-term strategies for effective asset allocation.

Whitepaper
Jun 16th, 2017

Effective Email Fundraising

Email continues to be an invaluable tool for fundraising. Here we break it down into 4 critical components. (Download to Read More)

Whitepaper
Mar 15th, 2017

5 Ways to Master Video Content Marketing

If youíre a marketer, and are considering your digital marketing options, youíve most likely heard of content marketing. Content marketing is often generalized as articles, blog posts and other text based mediums. However, content marketing extends to visuals such as images, infographics, sound recordings, and their unlimited combinations, including video ... (Download to Read More)

Whitepaper
Mar 8th, 2011

Four Fundamentals of Online Fundraising Strategies

This session provides an overview of online fundraising fundamentals, from constituent targeting, to email strategy, to web landing pages, to basics of using social media applications like Facebook and Twitter. We examine the importance of online fundraising strategy, and fundamentals of how to get started. Learn how to execute a multichannel fund-raising strategy, develop a donor cultivation strategy and optimize landing pages and emails.

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