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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Feb 28th, 2017

2017 Digital Ministry Trends

Although one can never predict the future with certainty, you can rely on Trinetís 22+ years of hands on experience in digital marketing to venture an intelligent guess Ė one thatís right on the money.

So, what are our predictions for 2017?

  • Increasingly more mobile? Yes.
  • Videos that create on demand virtual connections, available on the go 24/7? Absolutely.

And, what does this mean for your ministry?

Ron Weberís 2017 Digital Ministry Trends contains important digital marketing forecasts and invaluable tips on how to stay ahead. Make sure your online presence is optimized. Understand how to use the latest digital assets to grow your ministryís audience, deepen bonds, increase sponsorships, and propagate new ambassadors. Plus, try out our tips for #GivingTuesday and make 2017 your best #GivingTuesday, ever! (Download to Read More)

Whitepaper
Feb 15th, 2017

3 Best Digital Advertising Secrets

What you donít know can hurt you. The best-kept digital advertising secrets that are proven to powerfully influence consumer behavior... (Download to Read More)

Whitepaper
Feb 15th, 2017

Digital Ministry Marketing Trends

The start of a new year prompts many of us to review the previous year and reflect on things that worked and things that didn't. Now, more than ever, marketing has become increasingly digitized. However, digital marketing continues to be a weak spot for many ministries. Effective use of digital marketing will help your ministry spread its message, grow your audience, and increase partnerships... (Download to Read More)

Whitepaper
Jan 13th, 2017

Content Marketing in 2017

Content marketing is a strategic marketing approach focused on creating and distributing valuable, useful, and fresh content to attract and retain a clearly defined audience and drive customer action.² Content marketing is highly targeted to attract your identified consumer demographic and purposefully leveraged to keep your audience engaged and coming back for more. In 2016, content remained king. The New Year has brought new trends to the content marketing world - Here are the top five canít miss content marketing trends for 2017: (Download to Read More)

²http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf

Whitepaper
Dec 15th, 2016

Digital Marketing In 2017

In a world where technology influences industry standards, the only constant in digital marketing is change. Forty percent of marketers agreed that social media marketing has become more difficult in the past 12 months,¹ as advertising formats, platforms, algorithms and trends called for adjustments to marketing strategies. There is a fine line between staying on top of digital marketing trends and investing too heavily in them just for the sake of not getting left behind. (Download to Read More)

¹http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-new-way-to-measure-word-of-mouth-marketing

Whitepaper
Nov 15th, 2016

Inspiring Action Through Your Digital Marketing Ecosystem

A digital marketing ecosystem refers to how digital and social assets of a brand interconnect and function as a whole. Similar to environmental ecosystems that describe the relationship living organisms have with their surroundings, the relationship your brand has within its online community determines the success of your digital marketing initiatives. (Download to Read More)

Whitepaper
Oct 14th, 2016

4 Creative Ways Ministries and Churches can Use Pokemon GO

It's been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokémon and other digital goodies at real, geographic locations such as coffee shops, schools, and churches. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 30 million daily users. Many businesses have used this phenomenon to attract and engage with the culture, but what about churches and ministries?

Whitepaper
Oct 14th, 2016

5 Creative Ways Businesses and Nonprofits can Use Pokemon GO

It’s been over two months since the launch of the wildly popular game, Pokemon GO. This revolutionary app created a global game where users can look for Pokťmon and other digital goodies at real, geographic locations such as coffee shops, schools, and parks. Players must leave their homes and explore their communities to participate. Although daily users have dropped since its peak in July, the app still has an estimated 15 million weekly users. How can businesses use this phenomenon to attract and engage with prospective customers?

Whitepaper
Sep 15th, 2016

5 Tips for Success with Facebook Ads

It’s no secret many brands struggle to capture the attention of their audience with Facebook advertisements. Dull, unappealing ads previously translated to fewer clicks and less traffic driven to your website, but now users have the ability to completely filter out irrelevant content.¹

¹“Facebook to Bypass Ad Blockers on Desktop; Updates Ad Preferences,” http://www.adweek.com/socialtimes/facebook-ad-blocking-software-desktop-updated-ad-preferences/643304

Whitepaper
Aug 15th, 2016

Tips on Achieving Greater Success with Remarketing

Remarketing refers to the practice of placing targeted digital ads in front of internet users who previously visited your website. These ads can be positioned all around the internet and are useful for directing your brand towards someone who may not have purchased or inquired something from your site¹. Remarketing is a more efficient way to spend advertising dollars, as ad dollars are spent only on prospects who have previously visited your website and are, therefore, more likely to buy from you.

¹ďWhat Is Google Remarketing And How It Works,Ē http://www.adhesion.co.nz/blog/google-remarketing-how-it-works/ (accessed 7/29/2016).

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