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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Mar 24th, 2011

Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage

In this presentation, youíll learn the keys to implementing a successful mobile giving campaign through location marketing. Discover new ways for your nonprofit to engage constituents through mobile giving and learn what mobile web and geolocation trends are best to integrate into your nonprofitís 2011 fundraising strategy.

Whitepaper
Mar 8th, 2011

Mobile Fundamentals: Mastering the Basics

With over 50 billion mobile devices in the market, many ministries are venturing into mobile applications for the first time. This session provides an overview of key mobile fundamentals, from mobile friendly websites, to mobile applications to mobile fundraising, how to get started, and how to approach mobile strategy. Whether you are a mobile novice or expert, come expand your knowledge and master the basics of mobile marketing!

Whitepaper
Mar 8th, 2011

Four Fundamentals of Online Fundraising Strategies

This session provides an overview of online fundraising fundamentals, from constituent targeting, to email strategy, to web landing pages, to basics of using social media applications like Facebook and Twitter. We examine the importance of online fundraising strategy, and fundamentals of how to get started. Learn how to execute a multichannel fund-raising strategy, develop a donor cultivation strategy and optimize landing pages and emails.

Whitepaper
Mar 8th, 2011

Real World Mobile Ministry Stories

Watch a series of real world mobile ministry success stories that demonstrate how ministries can use mobile technologies to increase giving, engage audiences, and drive traffic. From mobile giving, to mobile applications, find out what has really worked in the last 18 months. A must-see session for any ministry or broadcaster considering moving into the mobile world.

Whitepaper
Mar 8th, 2011

Advanced Mobile Applications

This session will provide technical insight into building mobile applications and mobile-friendly websites. Learn the tactics that are unique to creating an effective mobile user experience, get a deeper understanding of the technology choices available to you, and learn how to put your strategy into action whether itís through your own developers or an outsourced project.

Whitepaper
Mar 8th, 2011

Using Online Data to Drive ROI

Discover how large and small ministries are using web analytics tools like Google Analytics and Adobe SiteCatalyst to improve conversions and deliver better results. Learn what to look for in your analytics reports and what changes need to be made to bring results.

Whitepaper
Jan 18th, 2011

Web Trends You Can't Afford to Ignore in 2011

Trinet's experts know the facts: the web is constantly growing and there are 5 web trends that you cannot afford to ignore. It's time to really consider your web strategy and start implementing these online initiatives.

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