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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jul 13th, 2013

Be Found, Be Noticed, Be Inviting Online

Today's consumers live in a mobile and digital world. Your church's potential visitors will first look online or on their phone to find a new community. Will they find you? If they do find you, what will your online presence say? Learn how to audit and manage your online reputation and use today's latest technologies to be noticed online. If you want to bring new people to your church, this session will also show you ways to be inviting so you can share your mission.

Whitepaper
May 2nd, 2013

Search Results: The Key to Reaching More People

Your ministry's rank in search engine results can determine how many people you're reaching for the Gospel. Are you coming up on search terms relevant to your mission and targeted on what your audience is searching for? Optimizing for specific keywords on search engines can be a complicated process, but the lasting, long-term benefits are worth the effort. Utilizing search engine optimization (SEO) can make a powerful impact for your ministry. After viewing this session, attendees will be able to: 1) Understand what works when using SEO, 2) Know what not to do and how to avoid getting knocked out of search engines altogether, 3) Implement SEO best practices and strategies, and 4) Deal with Google's ever-changing search algorithms.

Whitepaper
Mar 11th, 2013

Channeling Internet TV & Chiseling Tablet Apps for Your Ministry

This session examines some of the hottest emerging technology trends that will impact your ministry over the next two years. Learn about the newest trends in Internet TV and tablet applications, with demonstrations of the technologies you will be using in your ministry between now and 2015. This is a high level session intended to alert you to new trends coming down the pike, and how they will impact radio, TV, churches and ministries.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 13th, 2012

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

Whitepaper
Feb 29th, 2012

Mobile Apps: What Are They & Why Should I Care?

Phones are for calling, right? Not in this decade. With the rising number of smartphones being used today, people are spending most of their time on mobile apps. Learn how mobile apps are influencing social interactions between ministries or broadcasters and their supporters. An essential session for any organization that is interested in engaging with their audience through mobile strategies.

Whitepaper
Feb 29th, 2012

Made to Stick: How Apps, Widgets & Tools Create Engaged Visitors

How can you increase user participation with your website? Desiging the right engagement strategy for your ministry or organization is the key to forming a highly involved audience. Learn how to implement effective engagement tools and strategiest to better participate with current followers and increase your support base.

Whitepaper
Nov 7th, 2011

Ministry Mobile Application Guide

Bring mobile applications into focus with Trinetís mobile application guide for ministries. Discover the process to developing an application that helps build ministry awareness, engage constituents and grow donations.

Whitepaper
Oct 18th, 2011

Social Media for Ministry Guide

Whitepaper
Jun 17th, 2011

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan

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