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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jun 11th, 2014

6 Ways to Make the Most of Your New Twitter Profile

With approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinetís tips for how brands can make the most of them!

Whitepaper
May 5th, 2014

10 Most-Wanted Tips for Your Wordpress Site

Do you have a WordPress site? Then this session is for you! One of the greatest things about WordPress is that there is always something new to learn. Join us and discover things you may not have thought possible as we discuss the most helpful tips for your site.

Whitepaper
Apr 17th, 2014

Secrets for Engaging Website Visitors

How are your Web visitors navigating your site? Which sections of the site do they find most interesting? With this intelligence, your organization will be able to make changes that reflect the needs of those you want to influence. After attending this workshop you will be able to: 1) Understand what your Web analytics say about user experience, 2) Develop a strategy to improve Website usability, and 3) Design an environment for a positive user experience.

Whitepaper
Mar 18th, 2014

Tweet Me: Successful Social Media Marketing

It is essential for every business and ministry to utilize social media to reach and engage their audiences. But how is it used effectively? Social media is an effective and efficient way to communicate with the masses. This workshop will cover innovative methods that you can use to effectively market and take your ministry or business to the next level. Learn how to use social media to dominate in your sphere of influence and achieve results. Connect directly with your customers, congregation and team members today!

Whitepaper
Feb 5th, 2014

Mobile Technology Trends

Mobile Ė it's the new website! Very soon, more than half of your visitors will be viewing your website on a mobile device. Will they be able to read your site? If they can't read it on their device, they will move on! This session will explore the latest in mobile and discuss your options and your responsibilities to your community!

Whitepaper
Feb 5th, 2014

SEO Technology Trends

Search Engine Optimization (SEO) techniques change all the time. If you want your website to pop up "above the fold" on search engines, you need to know something about SEO. This session will explore how and why search engines display results, provide some techniques you can use to increase your organic search results, and will take a look at technology trends.

Whitepaper
Nov 7th, 2011

Nonprofit Mobile Application Guide

Bring mobile applications into focus with Trinetís mobile application guide for nonprofits. Discover the process to developing an application that helps build awareness for your cause, engage constituents and grow donations.

Whitepaper
Oct 18th, 2011

Social Media for Nonprofits Guide

Whitepaper
Jun 17th, 2011

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan

Whitepaper
Mar 24th, 2011

Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage

In this presentation, youíll learn the keys to implementing a successful mobile giving campaign through location marketing. Discover new ways for your nonprofit to engage constituents through mobile giving and learn what mobile web and geolocation trends are best to integrate into your nonprofitís 2011 fundraising strategy.

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