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TRINET CASE STUDIES
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Mid-America Baptist Theological Seminary (MABTS)

Mid-America Baptist Theological Seminary (MABTS) is a nationally accredited, premiere institution for theological education with two successful campuses nationwide. Trinet partners with MABTS New York to provide the Northeast campus with a separate online presence and allow for distinct branding. The NE campus now has a presence that is completely independent of the main branch with its own social media pages and different curriculum offerings.
Trinet’s team of designers and strategists create a custom website with enhanced functionality for MABTS NY’s faculty, staff, students, and visitors. Built on Drupal CMS, the new site is remarkably user friendly with clear calls to action.

Services provided:
  • Strategy Consulting
  • Website Rebranding
  • Facebook and Twitter implementation
  • SEO audit

Results:
  • Unique branding and positioning of MABTS NE branch
  • 2017 edition journal updates
  • Donation page amended to appeal to NE donors
  • Branded social media platform addition
  • SEO with prominent positioning of seminary in NY
  • Integrated of materials to facilitate accreditation

 

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