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Generation Joshua: Digital Strategy Roadmap

Generation Joshua is a Christian youth organization founded in 2003 that aims to encourage young people to learn about and become involved in government, history, civics, and politics. To achieve their digital goals, Generation Joshua partnered with Trinet to design and launch a new website.

In the second out of three stages of the project, Trinet created a two-year digital strategy roadmap which brought together the mission and goals of the website. Trinet identified key personas, developed action pathways for each persona, then built wireframes and design themes to incorporate the action pathways and site goals. Additionally, Trinet created technical specifications for the website and positioned the website for future integration with Aptify. A timeline, budget, and digital marketing plan was also included

Image of a digital strategy roadmap

Services Provided:
Digital Strategy Roadmap with:
  • Strategic Plans
  • Technical Specifications
  • Personas
  • Visual Web Page Design Renderings
  • Action Pathways
  • See more projects for this client

Comprehensive two year digital roadmap which lays out:
  • Timeline
  • Strategy and Tactics
  • Budget
  • Visual Design Theme
  • Sequence of Initiatives
  • Technical Implementation Plan
  • Goals


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