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TRINET CASE STUDIES
Trinity Broadcasting Network - Android & iPhone Applications

Trinity Broadcasting Network (TBN), the world’s largest Christian television network, partners with Trinet to update its mobile strategy, and keep pace with its massive mobile audience. Trinet designs for TBN custom iPhone and Android applications with enhanced user friendliness and efficiency with key features that promise to deliver the highest return on investment.

In addition to broadcast schedules, show listings, channel navigation, and on demand viewer access to pre-recorded archived programs, the application includes an effective, readily accessible donate now feature. TBN viewers can access TBN programming on their mobile devices, from anywhere, 24/7. They can also sponsor their favorite programs, with just a few clicks.

In order to increase the number of application downloads, Trinet also implemented strategic keyword optimization for Apple’s Application Store and Android’s Marketplace. Trinet’s strategy recommendations produced instant results. In fact, TBN’s application now appears in the first page of search results for several popular keywords, including “live tv,” “tv shows,” and “music videos.”

Services/Features Provided:
  • Live broadcast streaming and content viewing
  • Broadcasting schedule
  • Channel selection
  • On-demand viewing of archived shows
  • Donation functionality
  • See more projects for this client

Results:
  • 30,000+ Android app downloads in the first 30 days
  • 31,000+ iPhone app downloads in the first 60 days
  • Application appears in the first page of query results for several popular keywords

Testimonial:
  • “We thank the folks at Trinet for all their diligent work in helping us get this innovative mobile app into the hands of our viewers.”
    - Matt Crouch, VP of Administration, Trinity Broadcasting Network

Awards:
  • Bronze Stevie Award

 

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