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TRINET CASE STUDIES
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Catalina Express

Catalina Express is the leader in marine transportation to Catalina Island with more than one million passengers setting sail on board the Catalina Express fleet each year.

Trinet partners with Catalina Express and optimizes the website to maximize customer interaction. The new website is highly functional and efficient, featuring a prominent weather alert system banner when charter services are temporary unavailable due to hazardous weather conditions.

Screenshot of Catalina Express' Website.

Services Provided:
  • Online contest for the 35th anniversary
  • Integration of advanced user friendly features
  • Prominent weather alert system banner to promptly notify customers when weather conditions prohibit transport
  • SEO performance, featuring keywords

Results:
  • New website delivers optimal customer experience
  • Proactivity of customer service greatly improved
  • Website response time improved by 10x
  • 33% increase in email reach
  • Numerous page one placements of keywords
  • Trinet’s SEO efforts for improving organic Google page one search term ranking would have cost $45k over a 14 months period to achieve a similar result with paid keywords.
  • 23% of the SEO traffic was driven to the reservation page, resulting in increased reservations.

 

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