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Y of Central Maryland

The YMCA of Central Maryland wanted to develop a website to embody their mission: “developing the full potential of every individual through programs that build healthy spirit, mind and body for all.” Trinet redesigned their website to engage the Y of Central Maryland’s target audience with clean design, exciting pictures and relevant calls-to-action. To drive traffic to the site, Trinet implemented a strategic Search Engine Marketing (SEM) campaign based on a carefully researched list of keyword phrases. Trinet increased the campaign’s effectiveness by linking keyword phrases to related subpages within the website. To capture the valuable information of each valuable lead, these internal pages featured contact forms.

Services Provided:
  • Monthly Strategy Consulting and Analytics Reporting
  • Website Redesign
  • Content Management System
  • Search Engine Marketing (SEM) Campaign
  • Ongoing Support and Maintenance

  • “The pages you’ve redesigned look wonderful and are easy to navigate. The staff is amazingly organized, prompt and patient!”
    - Monica Booker, Communications Manager

  • 2011 Web Award – Outstanding Nonprofit Website
  • 2011 Silver W3 Award – Nonprofit Website Category

Web Award   W3 Silver Award


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