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Westminster Theological Seminary — The Truth About Angels & Demons

Is there truth behind the fiction? With the world-wide premier of Angels and Demons, many viewers could not accurately answer that question. Trinet Internet Solutions, Inc. developed a website for Westminster Theological Seminary to help pinpoint reality with Dan Brown’s perfect blend of fact and fiction. With historical and religious realities set as the backdrop for a fictional storyline, site visitors can test their knowledge with the Fact or Fiction Quiz.

To generate maximum web traffic, Trinet’s strategy team optimized the content with key search terms relevant to the film’s controversial subjects. Since they built the site far before the actual premier, they relied on their research and expertise to predict which topics would be the most popular searches.

Services Provided:
  • Strategy Consulting
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Flash Programming
  • Design/Development
  • Interactive Fact or Fiction Quiz
  • Custom Google map highlighting the Path of Illumination in Vatican City

  • In just the first week, the website had over 14,645 visits and 57,726 page views.
  • The average time spent on the site was 4 minutes and 48 seconds, which is 89% over the industry benchmark for other religious sites.
  • SEO Google Results:
    • Vatican hidden archives: 1st rank
    • Church and bio-ethics: 1st rank
    • Facts about antimatter: 2nd rank
    • Path of Illumination: 11th rank

  • 2009 W3 Award – Silver

W3 Silver Award


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