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TRINET CASE STUDIES
NAS Medical

After NAS Medical pioneered cutting-edge brachytherapy treatments for prostate and breast cancer, they wanted to publicize these cost-effective medical innovations to their target audience--the patients and doctors who needed them most. To implement these goals, they needed a partner who understood how to reach their audience effectively.

“After some research we found that partner in Trinet Internet Solutions, Inc. who offered something unique in a web firm…strategy,” said Brian Miller, Director of Marketing for NAS Medical.

Trinet began by conducting a survey that combined online tools and personal calls to physicians who used NAS Medical’s products to collect testimonials for the website. Additionally, Trinet also surveyed prospect physicians via an email marketing campaign to understand their needs, priorities and overall perception of NAS Medical products. Finally, Trinet used their insightful research to build a strategic website that included sales demos for industry tradeshows, downloadable research, a 3D eLearning module that teaches physicians how to use the devices, as well as an email sign up that allows site users to receive the latest news updates.

Services/Features Provided:
  • Marketing Research Survey
  • Strategy Consulting
  • Website Design and Development
  • Flash Animation
  • 3D eLearning Modules

Awards:
  • 2008 W3 Silver Award, “Health Care Services” Category
  • 2008 Healthcare Public Relations and Marketing Association Golden Advocate Award

W3 Silver Award   Golden Advocate Award

 

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