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Irvine, CA. 92618

949.442.8900

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Frisco, TX 75034

469.287.7523

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Building 1
Alexandria, VA.22314

703.548.8900

TRINET CASE STUDIES
Gelson's Markets

Gelson’s Markets partners with Trinet to launch regular e-mail campaigns to increase engagement and expand their reach. Trinet delivers monthly e-mails that consistently receive substantially higher open rates and click-through rates (CTRs) than industry benchmarks.

Trinet manages Gelson’s e-mail communication system and provides Gelson’s with strategic direction for creating effective advertising copy. Emails feature different products, recipes, coupons and special promotions. They utilize creative messaging at key turning points and integrate clear calls to action to maximize engagement.

Services Provided:
  • Email Marketing
  • Strategy Consulting
  • Email Analytics
  • Monthly Email Designs
  • A/B Testing
  • See more projects for this client

Results:
  • 2-3 times higher open rates than industry average
  • 41.5% average open rate
  • 5 times higher click through rate (CTR) than industry average
  • Consistently sending over 250,000 emails annually

Awards:
  • 2013 Silver Davey Award

 


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