2 Important Features Fashion Websites Must Have for Success

There are hundreds of fashion websites online today, and many of them are very creative in how they present their clothing, designs, and other related products. However, when it comes to functionality, sometimes the creativity gets in the way of real functionality where clients and customers can seamlessly complete their online purchases. For effective fashion websites, it is important that the websites be both creative and innovative, and at the same time functional and simple to use.

Fashion Websites Must Be Creative and Innovative
Fashion websites need to be creative. This not only reflects positively on the company represented, but it builds the brand image and instantly communicates that the company is on the cutting edge, and very relevant in a fashion sense. Sites that fail to do this appear outdated and behind the times, which will translate to out-of-touch in a fashion sense. Cutting edge creativity in design of the site is a must for success.

Fashion websites must also be innovative. It is important to have a site that is interactive, which pulls in customers and clients and gives them something cool to experience by just being on the site. This can be anything from a cool way to assemble clothes, to an upload feature which allows them to see their likeness wearing the clothes they are thinking about purchasing, to online discounts, offers, or giveaways. Videos are also a great way to show fashions and designs. Adding to this, fashion websites can have multiple social media options which build an audience and brand loyalty.

Fashion Websites Must Be Functional and Simple to Use
Nobody likes a website that is too complex to figure out. Users will get frustrated and leave the site. Instead of people leaving the fashion website, the idea is to create an experience that is easy for users to navigate, select, and purchase the fashions they want. Often what happens is a fashion website becomes too complex due to over-innovation. While these sites may look really cool, the functionality is missing or difficult to use, and customers/clients become frustrated and leave the site. This represents a complete failure for the fashion design company trying to use the Internet for sales. Ecommerce is still complex enough for many users online, so keeping that aspect of your fashion website simple and straight forward is still a solid investment. You want to create an environment that helps the customer to select items and check out as easily as possible. Amazon.com has made their check out process simple and effective. They are a great example of what your shopping cart might aspire to as far as functionality is concerned. It doesn't mean it has to look the same as Amazon, not at all…just function as efficiently.

Trinet Internet Solutions, Inc. is an interactive agency with offices in Orange County, CA and Washington, D.C. Trinet is an award-winning firm that specializes in creating cutting edge ecommerce enabled websites for fashion design as well as non-profits and businesses throughout the U.S.

In addition to website design and development for the fashion industry, we also create and implement online marketing strategies for clients including social media, SEO, PPC, webcasting services, and more. Since 1995, Trinet has been a leader in implementing the latest online technologies for businesses to help them achieve online success. Contact us today at 949.442.8900 or by email at contactus@trinetsolutions.com. Trinet has over 50 employees in various specialties. We look forward to speaking to you today and developing a custom, creative and innovative fashion website that meets and exceeds your companies expectations.
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