PPC Search Engine Internet Marketing, Is It Still Important?
For many years, using PPC search engine Internet marketing has been a great way for companies to compete using highly competitive keywords where they would have no chance using natural SEO. So the question is, if your site has an active blog with link backs, Facebook and Twitter pages along with a YouTube page, and all are active and seeing regular visitors, a site that is SEO optimized, do you still need PPC search engine Internet marketing? The answer really depends on what you are trying to accomplish. For example, regarding the keywords you are using for your site SEO, are they consistent to your brand and your business? If they are, and there is nothing new there, what are the natural SEO search returns like for your business?
Do you currently show up in the natural returns on page 1 or even page 2? If you are showing up naturally in those locations, and it is consistent over a couple months period of time, then you might want to consider focusing some of your PPC budget to other areas, such as increasing your social media presence and activity. If you are not showing up with natural returns, then absolutely PPC search engine Internet marketing is still a very valid way to get new clients/customers to your site. In fact, many companies will use PPC search engine Internet marketing as a "stand in" until natural SEO efforts start taking affect. Other businesses use PPC marketing as an ongoing part of their marketing effort and budget. This can be costly, since PPC rates for competitive keywords can be very expensive (up to $5, $10, or higher per click).
With the popularity of social media, and it's implementation into websites and blogs, the state of natural SEO is changing. These additions to the natural SEO mix have caused some companies, that aren't keeping up with social media, to fall off with their natural returns. In many of these cases, companies are once again looking to PPC search engine Internet marketing to offset their natural SEO failures.
Trinet Internet Solutions, Inc. has been running successful PPC search engine Internet marketing campaigns for companies for years. In addition, many Trinet clients have implemented robust social media components to their existing sites, and many others are beginning this process in earnest. Standing still with a website property will leave any business out of touch and out of date. Let Trinet work with you to create a successful social media presence for your business or non-profit, and utilize PPC as a supplement to all of your online marketing efforts. We can be reached at 949.442.8900 or by email at firstname.lastname@example.org. We have an experienced staff of over 50 employees in our corporate headquarters in Orange County, CA and in our second location in Washington, D.C. with specialties in design, development, online marketing including PPC search engine marketing, search engine optimization, social media optimization, consulting, video webcasting, and more. We look forward to the opportunity to speak with you regarding your PPC search marketing.