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TRINET CASE STUDIES
The Potter’s House

The Potter’s House in Dallas, Texas, led by Senior Pastor Bishop T. D. Jakes, is one of the fastest growing nondenominational churches today. The Potter’s House and T. D. Jakes Ministries seek to become a global voice, providing a lifelong journey of spiritual and economic hope, encouragement and empowerment to people locally, nationally and around the world.

To reach the masses, The Potter’s House and T. D. Jakes Ministries partners with Trinet to implement a campaign unlike any other. This partnership continues to develop innovative ways to use SMS, such as increasing the viewership of the Sunday service live streams. Minutes before service begins, a text message reminds constituents to log on to the website to join remotely. This campaign provides a way to reach and connect with a broader audience.

Services Provided:
  • SMS tool designed to increase engagement and interaction
  • Implementing SMS into overall social media efforts

Results:
  • Growth in SMS subscribers by 115% in one year
  • Impressive social media growth reflecting the SMS campaigns
  • 156% increase in Instagram followers within 6 months
  • 20% increase in viewership of livestreams
  • Average donation increase of 24%

Client Testimonial:

“This SMS tool from Trinet has been very effective in the growth of our social media and has been a key component in increasing our engagement and interaction.”
Michelle Strickland, Social Media Manager

 

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