Why Choose an Interactive Design Agency Over a Traditional Firm for Online Work?

First off, it is important that you know the differences between a traditional offline design agency and an interactive design agency. While some offline design firms will do web related work, it is not their specialty. Interactive design agencies tend to specialize in Internet related projects alone, and typically do not do offline work. If clients request it, then an outside vendor might be used to complete the work.

There is an important reason why interactive design agencies specialize in only online work…because the space changes often. There are technical aspects to the online world, and ensuring that all of those aspects work together to achieve the desired client results, that offline design agencies do not have to deal with. For example, a successful website is not only about the design of the site, it is also about the programming and functionality of the site, the marketing of the site through various online channels incorporating search engine marketing, search engine optimization, and social media optimization. There is a level of complexity to what an interactive design agency does for clients to ensure their online success far above what most offline traditional design firms provide. When offline design agencies are hired for web related projects, often they will outsource the project to an interactive design agency. In the end, the client might get a great design, but will pay more for it because of the typical agency markup for all work outsourced. For some clients, that doesn't matter, as long as the design firm they wanted is the one designing the site, in which case, great. Others, however, might well consider the benefits of hiring an interactive design agency from the start to complete their web related project.

Marketing Benefits of a Full Service Interactive Design Agency
An interactive design agency that offers full service design, development, and marketing is still a unique find. There are many interactive design agencies that do great at designing and developing websites, but do very little in terms of marketing that site. More and more top level interactive design firms are either fully engaged or are beginning to become more active in various online advertising and marketing channels for their clients. This is being done to provide a literal "one stop shop" for all client needs relating to their web properties. For clients with forward thinking and the ability to see the long range benefits, they are seeking out interactive design agencies that provide full service design, development, and marketing.

What Types of Online Marketing Does an Interactive Design Agency Specialize In? Interactive design agencies that offer online marketing will be using paid search, email marketing, search engine optimization, and social media optimization to increase awareness and sales for client sites. Paid search is pay-per-click, such as Google Adwords, for example. Not all adword campaigns are equal. It takes a skilled marketer to identify a particular clients best opportunities and then manage the account to achieve the best results. Email marketing is very important and produces results for clients that use it effectively. We are not talking about spam here, we are talking about direct email marketing to people who are excited to hear about the sales or offers a company is providing through email. Approximately 44% of email marketing users indicate that the emails initiate at least one online sale, and 41% say it initiates at least one offline sale. Email marketing remains a very effective online marketing tool for companies. Search engine optimization opens the doors of opportunity for literally thousands of web users to find a company's site, products and offerings. Developing content that is informational and targets a particular search phrase proves very effective for clients who make the investment into SEO. Another very critical part of the puzzle to online marketing success relates to social media optimization. There is more to it than just starting a Facebook page, Twitter page, or even a YouTube channel. A skilled interactive design agency will know how to take those marketing opportunities and utilize them to produce the best results for clients. Furthermore, it is important to leverage other social media opportunities such as a blog, as well as bookmarking sites. Again, it doesn't benefit a company to just have a blog, or bookmarking icons on the page. They have to be used properly for marketing, and this is something a full service interactive design agency knows.

Trinet Internet Solutions, Inc. has been a full service interactive design agency with expertise in the latest online marketing since 1995. Contact Trinet Internet Solutions, Inc. today at 949.442.8900 or send an email to contactus@trinetsolutions.com with any questions you might have related to web design, web development, custom application development, online marketing, search engine optimization, social media optimization, email marketing, blogging, PPC campaigns, or anything else related to online branding of your company's web properties. With over 50 employees and locations in Orange County, California and Washington, D.C., Trinet Internet Solutions, Inc. is ready to assist you with all your web design needs and online marketing initiatives.