What Makes Up a Successful Internet Marketing Strategy?

A successful Internet marketing strategy has changed greatly over the past few years. The evolution of social media has greatly affected how online marketing is conducted. A successful Internet marketing strategy involves not only social media, but natural search engine optimization and in some cases, pay per click search engine marketing. So how do these three components work together to make a successful online marketing strategy?

Internet Marketing Strategy Involving Social Media
Facebook, Twitter, YouTube, Digg, Stumble Upon, and others work together when applied to a website brand. Using these channels, it is possible to turn an audience into an army for your companies benefit. The word-of-mouth potential among these social media channels can explode the exposure of your website and your brand. Creating campaigns to draw people in to your Facebook, Twitter, and YouTube pages is the key to the success.

Internet Marketing Strategy Involving Natural SEO
Since the Internet's inception, natural SEO has been essential in users finding websites related to their searches. Over the past 5 years, the ability to position pages has become more challenging because of the rise of social media and its affects on search engine returns. Successful SEO today involves updated and refined techniques along with successful social media integration for the same positions that in the past were achieved much easier.

Internet Marketing Strategy Involving PPC
Pay Per Click marketing is still a very valid way to bring visitors into your website. However, over the past several years, the cost for ppc has also risen tremendously, especially for highly competitive keywords and phrases. In some cases, companies are not able to sustain a ppc effort over any amount of time because the product offering doesn't cost enough to make up the expense of running the ppc campaign. For this reason, ppc is great for some companies with a high price product offering. It makes sense for companies selling exhaust pipes for $400 each, but doesn't make sense for a company selling hair brushes for $5?as a general rule. There are always exceptions, however.

Trinet Internet Solutions, Inc. has been developing successful Internet marketing strategies for companies across the U.S. since 1995. Successful Internet marketing involves the components mentioned above in varying degrees. Contact Trinet today to discuss your particular website and what a successful mix of the above elements can produce for your Internet marketing efforts. We can be reached at 949.442.8900 or by email at contactus@trinetsolutions.com. Our expert staff of over 30 employees in our corporate headquarters in Irvine, CA and in our second location in Washington, D.C. stands ready to work with your company to develop the right Internet marketing strategy for success. In addition to our online marketing strategy consulting, we also provide award-winning web design, development, video webcasting, consulting, and more. We look forward to the opportunity to speak with you about the best Internet marketing strategy possible for your particular needs.
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