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Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet’s free white papers and articles on web marketing tips and trends.
Ministry Mobilization: Web Technologies to Expand Your Reach
Webinar Presentation
Learn what you can do to develop and improve online relationships within your ministry by engaging members using your website, maintaining a social media presence, integrating mobile applications and utilizing Internet TV capabilities. |

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Jul 29th, 2010
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Connecting Your Congregation Via "Web 3.0"
Are you looking for ways to reach more individuals for Christ, save money and connect with your congregation? Learn how to maximize the benefits of Web 3.0, eMarketing and Social Media to achieve Kingdom purposes using web technologies. |

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Jul 27th, 2010
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Mobile Web 101: Is Your Site Mobile Friendly?
Webinar Presentation
Having a website that is mobile friendly is an integral aspect for moving your organization forward. Learn the first steps necessary for making your website easily accessible to the thousands of smart phone users. |

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Jun 17th, 2010
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Mobile Giving Campaigns
Webinar Presentation
Learn how mobile trends like Text2Give, Text2Donate, and Text2Broadcast can help increase donations, introduce new donors to your organization, and connect your nonprofit to the millions of mobile users who text. |

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May 20th, 2010
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Increase Sales and Create Brand Enthusiasts with Facebook
Corporate White Paper
According to Forrester Research, over 70% of U.S. online adults now participate in some form of social media activity. Learn how to leverage Facebook to increase sales and create loyal brand enthusiasts. |

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May 11th, 2010
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Strategies for Social Media Campaigns
Trinet breaks down the overwhelming landscape of social media into core concepts and lays out how to utilize sites like Facebook and Twitter to better target your audience. From Trinet's April Webinar. |

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May 4th, 2010
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The Three I's in Internet
From mobile to social applications, including wikis, microblogging and social networks, ministries are constantly presented with innovative ways to connect. From case studies and current research, attendees will learn how to 1) leverage new media trends, 2) increase online donations, and 3) maximize a website visitor’s experience. |

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Apr 26th, 2010
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Erase the Line Between Offline and Online Marketing
Integrated marketing campaigns allow leaders to successfully connect constituents with ministries to increase donations. You will 1) gain
knowledge of various interactive resources, 2) learn online fundraising strategies to engage constituents for the long term, and 3) learn to integrate online and off-line solutions. |

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Apr 26th, 2010
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Text2Success
With the mobile market growing exponentially, now is the best time to create campaigns accessible through mobile devices. Trinet explains real solutions used by real organizations, as well as 7 strategies for mobile campaigns. This presentation was shown at the 2010 Nonprofit Technology Conference 2010. |

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Apr 14th, 2010
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Web Essentials for Broadcast Ministries
Webinar Presentation
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Mar 25th, 2010
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Ministry Mobile Application Guide
Ministry White Paper
Bring mobile applications into focus with Trinet’s mobile application guide for ministries. Discover the process to developing an application that helps build ministry awareness, engage constituents and grow donations. |

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Feb 16th, 2010
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Corporate Mobile Application Guide
Bring mobile applications into focus with Trinet’s mobile application guide. Discover the process to developing an application that helps build brand awareness, engage your target audience and grow revenue. |

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Feb 16th, 2010
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Nonprofit Mobile Application Guide
Bring mobile applications into focus with Trinet’s mobile application guide for nonprofits. Discover the process to developing an application that helps build awareness for your cause, engage constituents and grow donations. |

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Feb 16th, 2010
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What’s the 411? Mobile Giving is Flourishing
Non-Profit White Paper
Nonprofits are pulling out their cell phones and using text2give services because it is a convenient way to accept donations quickly. In order to successfully leverage this trend for your nonprofit, Trinet Internet Solutions, Inc., has identified four key strategies to successfully leverage mobile giving. |

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Feb 12th, 2010
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Trinet Tips: Online Strategy That Grows Revenue
Corporate White Paper
A custom online strategy is vital to developing a competitive brand that can thrive in any economic climate. These five steps outline a strategic approach to developing an online strategy that engages customers and grows your revenue. |

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Feb 2nd, 2010
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How to Win Customers with Twitter
Corporate White Paper
Social media techiques that get results. Today, Twitter, a free micro-blogging service, is the constant buzz of the mainstream media. The site, a recent winner of the 2009 “Breakout of the Year” Webby Award, allows users to send and read other users’ updates, known as tweets. Tweets are short text posts of up to 140 characters and are displayed on a user’s profile page, which can be read by a user’s friends or followers. In the past year, Nielson Research confirmed that Twitter’s traffic grew at a rate of 1,382% year-over-year and is now the third most used social network, behind Facebook and MySpace. |

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Oct 12th, 2009
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Trinet Tips: Email Marketing
SEVEN TIPS FOR EMAIL SUCCESS: Is Email Marketing just something on your to-do list, or is it an integral part of your marketing program? It should be the latter. Here are some tips for you to achieve success. |

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Nov 4th, 2009
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Corporate Social Media Guide
Bringing Social Media Into Focus. Focus: We focus on your brand's mission and values to achieve your goals. Filter:
We filter through the chatter and identify what matters most to your brand. Adjust: We adjust market
strategies to capture the conversation. From implementing viral campaigns to measuring social media analytics, Trinet Internet Solutions, Inc. tailors its interactive services to strategically capture a brand's core identity and handle the marketplace's changing demands. |

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Oct 20th, 2009
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Web Strategies Every Business Needs to Succeed in 2010
With 83 percent of consumers looking at your website before they decide if they’re going to call you, your website serves as a home base for your online marketing efforts. All web marketing communications should direct traffic back to your homepage. Remember these simple basics to leverage this valuable traffic for business growth. |

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Dec 29th, 2009
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Trinet Tips: Online Fundraising
Vying for donors’ dollars is serious business. If your organization is going to do it well, it will take commitment and careful planning. Here are a few thought-starters to get your wheels turning |

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Jan 26th, 2010
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Takeaway Tips From Trinet’s PRI Seminar: Leveraging Online Video to Grow Business
In today’s marketing landscape, the average individual is flooded with over 1,724 daily marketing messages, according to Publicity.com. Therefore, the average corporate website is not enough to capture a company’s target market. Through innovative web initiatives like online video, companies can stand out amidst marketing noise. Download these tips to learn how to leverage online video to grow your business. |

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Dec 10th, 2009
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Trinet Tips: Mobile Giving
Experts estimate the mobile giving will grow to over $15 billion by the year 2017. Learn how to leverage mobile giving to increase donations, introduce new donors to your organization and connect your nonprofit to the millions of mobile users who currently text. |

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Dec 10th, 2009
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Trinet’s Article for the Nonprofit Technology Network (NTEN) - ‘Tis the Season To Raise Funds
As the holiday season approaches, many nonprofits often find themselves scrambling to meet year-end donation goals. While it's well known that Thanksgiving initiates a greater charitable focus, it takes more than a "donate-now" button to funnel that giving spirit into a plentiful fundraising season. Read on to learn how to craft a custom online giving campaign. |

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Nov 17th, 2009
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Listen to Trinet’s Webinar for the Nonprofit Technology Network (NTEN) – The Latest Giving Trends for Nonprofits
Listen in as Trinet’s strategy consultants host a webinar for NTEN (Nonprofit Technology Network) on Twitter and Mobile Giving. |

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Nov 17th, 2009
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Ministry Social Media Guide
Bringing Social Media Into Focus. Focus: We focus on your brand's mission and values to achieve your goals. Filter:
We filter through the chatter and identify what matters most to your brand. Adjust: We adjust market
strategies to capture the conversation. From implementing viral campaigns to measuring social media analytics, Trinet Internet Solutions, Inc. tailors its interactive services to strategically capture a brand's core identity and handle the marketplace's changing demands. |

Download
Oct 20th, 2009
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Non-Profit Social Media Guide
Bringing Social Media Into Focus. Focus: We focus on your brand's mission and values to achieve your goals. Filter:
We filter through the chatter and identify what matters most to your brand. Adjust: We adjust market
strategies to capture the conversation. From implementing viral campaigns to measuring social media analytics, Trinet Internet Solutions, Inc. tailors its interactive services to strategically capture a brand's core identity and handle the marketplace's changing demands. |

Download
Oct 20th, 2009
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Twitter Flying with Popularity
Ministry White Paper
But how can I use it to enage my constituents? Today, Twitter, a free micro-blogging service, is the constant buzz of the mainstream media. The site, a recent winner of the 2009 “Breakout of the Year” Webby Award, allows users to send and read other users’ updates, known as tweets. Tweets are short text posts of up to 140 characters and are displayed on a user’s profile page, which can be read by a user’s friends or followers.
I
n the past year, Nielson Research confirmed that Twitter’s traffic grew at a rate of 1,382% year-over-year and is now the third most used social network, behind Facebook and MySpace. |

Download
Oct 12th, 2009
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OC Metro Article: Can Social Media Truly Affect Your Bottom Line?
A recent study showed companies with a
strategic social media plan increased revenues by 18%
while companies with the
least participation watched revenues drop by 6%. This means social media can grow your profits even during this economy, but you’ll need the
right expert by your side to maximize your investment. |

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Nov 1st, 2009
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OC Metro Article - Online Best Practices for Economic Success
What's an entrepreneur
got to do to bust through this recession? A website that functions as a business tool is key for any organization to ‘bust through the
recession.’ Schools must follow the online marketing path paved by businesses and entreprenuers
instead of falling behind with a text-heavy website.
Any business, school or organization can establish financial success by implementing the
latest technologies and tactics featured in Southlands School’s new website, which was launched
last month by Trinet Internet Solutions, Inc. |

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Oct 12th, 2009
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OC Metro Article: Web Design Makeovers That Win Business
7 Seconds is all you get for a website visitor to make a decision about your business. When prospects land on your homepage, do they decide to stick around or search again? The solution to the feared "back button" lies in the power of design. |

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Sep 1st, 2009
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OC Metro Article: How to Triple Your eCommerce Sales & Increase Lead Generation Effectiveness
What's the first thing that comes to mind when you think of eCommerce? If you answered shopping carts, you’re officially behind in connecting with today’s savvy online consumers.
At this very moment, your competitors are engaging your customers with innovative product displays, catering to their desires with personalized recommendations, granting them instant gratification with customized product applications and sealing the deal with a memorable thank you email. |

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Aug 1st, 2009
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OC Metro Article: Is Email Marketing Increasing Sales or the Spam Folder?
Both measurable and accountable,
email marketing is one of the
best tools you can use to reach
your customers. Used strategically,
email opens the lines of communication,
drives traffic to your website, and
enhances marketing and sales objectives. |

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Apr 1st, 2009
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