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Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet’s free white papers and articles on web marketing tips and trends.

Ministry Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide for ministries. Discover the process to developing an application that helps build ministry awareness, engage constituents and grow donations.


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Nov 7th, 2011


Corporate Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide. Discover the process to developing an application that helps build brand awareness, engage your target audience and grow revenue.


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Nov 7th, 2011

Nonprofit Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide for nonprofits. Discover the process to developing an application that helps build awareness for your cause, engage constituents and grow donations.


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Nov 7th, 2011

Trinet Tips: Internet Connected TV

As more people incorporate the Internet with their daily TV viewing, the challenge for companies becomes how to offer personalized widgets, applications and optimized websites to enhance the entertainment experience of their supporters. Developing an effective TV application or TV-friendly website requires a well thought-out strategy that recognizes the audience and their interactions with the television medium.


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Oct 24th, 2011

Social Media for Business Guide


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Oct 18th, 2011

Social Media for Ministry Guide


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Oct 18th, 2011

Social Media for Nonprofits Guide


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Oct 18th, 2011

Surviving the Fire Drill | Saving Your Online Reputation Using Social Media

Have you ever asked yourself, "What is my online reputation saying about me?" Your social media presence, and ultimately your entire online presence can either greatly help or harm your organization. Attend this webinar and learn 1) Why Online Reputation Management is relevant to you, 2) Social media strategies for safeguarding your online reputation, and 3) How to handle a crisis and implement a response plan


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Jun 17th, 2011

The Mobile Revolution & Your Ministry

Do you understand how mobile technology will revolutionize your ministry in the future? As the number of constituents that access your website with a mobile device grows exponentionally, it is vital to have an integrated strategy to successfully connect with them. How is your ministry adjusting to the mobile revolution? After completing this course you will be able to: 1) Develop an effective long-term communication plan, 2) Launch a mobile campaign for your ministry and 3) use mobile marketing to grow donations.


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May 3rd, 2011

Mobile Strategies for Your Ministry

Bring mobile applications into focus to build your ministry and grow donations!


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Apr 14th, 2011

Search, Branding & Email Marketing

Build a brand that communicates your message, shares the Gospel and increases funds!


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Apr 14th, 2011

Social Media Strategies for Your Ministry

Discover emerging trends in social media that increase awareness, participation and funding.


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Apr 14th, 2011

Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage

In this presentation, you’ll learn the keys to implementing a successful mobile giving campaign through location marketing. Discover new ways for your nonprofit to engage constituents through mobile giving and learn what mobile web and geolocation trends are best to integrate into your nonprofit’s 2011 fundraising strategy.


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Mar 24th, 2011

Mobile Fundamentals: Mastering the Basics

With over 50 billion mobile devices in the market, many ministries are venturing into mobile applications for the first time. This session provides an overview of key mobile fundamentals, from mobile friendly websites, to mobile applications to mobile fundraising, how to get started, and how to approach mobile strategy. Whether you are a mobile novice or expert, come expand your knowledge and master the basics of mobile marketing!


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Mar 8th, 2011

Four Fundamentals of Online Fundraising Strategies

This session provides an overview of online fundraising fundamentals, from constituent targeting, to email strategy, to web landing pages, to basics of using social media applications like Facebook and Twitter. We examine the importance of online fundraising strategy, and fundamentals of how to get started. Learn how to execute a multichannel fund-raising strategy, develop a donor cultivation strategy and optimize landing pages and emails.


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Mar 8th, 2011

Real World Mobile Ministry Stories

Watch a series of real world mobile ministry success stories that demonstrate how ministries can use mobile technologies to increase giving, engage audiences, and drive traffic. From mobile giving, to mobile applications, find out what has really worked in the last 18 months. A must-see session for any ministry or broadcaster considering moving into the mobile world.


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Mar 8th, 2011

Advanced Mobile Applications

This session will provide technical insight into building mobile applications and mobile-friendly websites. Learn the tactics that are unique to creating an effective mobile user experience, get a deeper understanding of the technology choices available to you, and learn how to put your strategy into action whether it’s through your own developers or an outsourced project.


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Mar 8th, 2011

Using Online Data to Drive ROI

Discover how large and small ministries are using web analytics tools like Google Analytics and Adobe SiteCatalyst to improve conversions and deliver better results. Learn what to look for in your analytics reports and what changes need to be made to bring results.


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Mar 8th, 2011

Web Trends You Can't Afford to Ignore in 2011

Trinet's experts know the facts: the web is constantly growing and there are 5 web trends that you cannot afford to ignore. It's time to really consider your web strategy and start implementing these online initiatives.


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Jan 18th, 2011

Connecting Your Congregation Via "Web 3.0"

Are you looking for ways to reach more individuals for Christ, save money and connect with your congregation? Learn how to maximize the benefits of Web 3.0, eMarketing and Social Media to achieve Kingdom purposes using web technologies.


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Jul 27th, 2010

Increase Sales and Create Brand Enthusiasts with Facebook

According to Forrester Research, over 70% of U.S. online adults now participate in some form of social media activity. Learn how to leverage Facebook to increase sales and create loyal brand enthusiasts.


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May 11th, 2010

Strategies for Social Media Campaigns

Trinet breaks down the overwhelming landscape of social media into core concepts and lays out how to utilize sites like Facebook and Twitter to better target your audience. From Trinet's April Webinar.


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May 4th, 2010

The Three I's in Internet

From mobile to social applications, including wikis, microblogging and social networks, ministries are constantly presented with innovative ways to connect. From case studies and current research, attendees will learn how to 1) leverage new media trends, 2) increase online donations, and 3) maximize a website visitor’s experience.


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Apr 26th, 2010

Erase the Line Between Offline and Online Marketing

Integrated marketing campaigns allow leaders to successfully connect constituents with ministries to increase donations. You will 1) gain knowledge of various interactive resources, 2) learn online fundraising strategies to engage constituents for the long term, and 3) learn to integrate online and off-line solutions.


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Apr 26th, 2010

Text2Success

With the mobile market growing exponentially, now is the best time to create campaigns accessible through mobile devices. Trinet explains real solutions used by real organizations, as well as 7 strategies for mobile campaigns. This presentation was shown at the 2010 Nonprofit Technology Conference 2010.


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Apr 14th, 2010

What’s the 411? Mobile Giving is Flourishing Non-Profit White Paper

Nonprofits are pulling out their cell phones and using text2give services because it is a convenient way to accept donations quickly. In order to successfully leverage this trend for your nonprofit, Trinet Internet Solutions, Inc., has identified four key strategies to successfully leverage mobile giving.


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Feb 12th, 2010

Trinet Tips: Online Strategy That Grows Revenue

A custom online strategy is vital to developing a competitive brand that can thrive in any economic climate. These five steps outline a strategic approach to developing an online strategy that engages customers and grows your revenue.


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Feb 2nd, 2010

How to Win Customers with Twitter

Social media techiques that get results. Today, Twitter, a free micro-blogging service, is the constant buzz of the mainstream media. The site, a recent winner of the 2009 “Breakout of the Year” Webby Award, allows users to send and read other users’ updates, known as tweets. Tweets are short text posts of up to 140 characters and are displayed on a user’s profile page, which can be read by a user’s friends or followers. In the past year, Nielson Research confirmed that Twitter’s traffic grew at a rate of 1,382% year-over-year and is now the third most used social network, behind Facebook and MySpace.


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Oct 12th, 2009

Trinet Tips: Email Marketing

SEVEN TIPS FOR EMAIL SUCCESS: Is Email Marketing just something on your to-do list, or is it an integral part of your marketing program? It should be the latter. Here are some tips for you to achieve success.


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Nov 4th, 2009

Corporate Social Media Guide

Bringing Social Media Into Focus. Focus: We focus on your brand's mission and values to achieve your goals. Filter: We filter through the chatter and identify what matters most to your brand. Adjust: We adjust market strategies to capture the conversation. From implementing viral campaigns to measuring social media analytics, Trinet Internet Solutions, Inc. tailors its interactive services to strategically capture a brand's core identity and handle the marketplace's changing demands.


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Oct 20th, 2009

Web Strategies Every Business Needs to Succeed in 2010

With 83 percent of consumers looking at your website before they decide if they’re going to call you, your website serves as a home base for your online marketing efforts. All web marketing communications should direct traffic back to your homepage. Remember these simple basics to leverage this valuable traffic for business growth.


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Dec 29th, 2009

Trinet Tips: Online Fundraising

Vying for donors’ dollars is serious business. If your organization is going to do it well, it will take commitment and careful planning. Here are a few thought-starters to get your wheels turning


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Jan 26th, 2010

Takeaway Tips From Trinet’s PRI Seminar: Leveraging Online Video to Grow Business

In today’s marketing landscape, the average individual is flooded with over 1,724 daily marketing messages, according to Publicity.com. Therefore, the average corporate website is not enough to capture a company’s target market. Through innovative web initiatives like online video, companies can stand out amidst marketing noise. Download these tips to learn how to leverage online video to grow your business.


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Dec 10th, 2009

Trinet Tips: Mobile Giving

Experts estimate the mobile giving will grow to over $15 billion by the year 2017. Learn how to leverage mobile giving to increase donations, introduce new donors to your organization and connect your nonprofit to the millions of mobile users who currently text.


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Dec 10th, 2009

Trinet’s Article for the Nonprofit Technology Network (NTEN) - ‘Tis the Season To Raise Funds

As the holiday season approaches, many nonprofits often find themselves scrambling to meet year-end donation goals. While it's well known that Thanksgiving initiates a greater charitable focus, it takes more than a "donate-now" button to funnel that giving spirit into a plentiful fundraising season. Read on to learn how to craft a custom online giving campaign.


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Nov 17th, 2009

Listen to Trinet’s Webinar for the Nonprofit Technology Network (NTEN) – The Latest Giving Trends for Nonprofits

Listen in as Trinet’s strategy consultants host a webinar for NTEN (Nonprofit Technology Network) on Twitter and Mobile Giving.


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Nov 17th, 2009

Ministry Social Media Guide

Bringing Social Media Into Focus. Focus: We focus on your brand's mission and values to achieve your goals. Filter: We filter through the chatter and identify what matters most to your brand. Adjust: We adjust market strategies to capture the conversation. From implementing viral campaigns to measuring social media analytics, Trinet Internet Solutions, Inc. tailors its interactive services to strategically capture a brand's core identity and handle the marketplace's changing demands.


Download
Oct 20th, 2009

Non-Profit Social Media Guide

Bringing Social Media Into Focus. Focus: We focus on your brand's mission and values to achieve your goals. Filter: We filter through the chatter and identify what matters most to your brand. Adjust: We adjust market strategies to capture the conversation. From implementing viral campaigns to measuring social media analytics, Trinet Internet Solutions, Inc. tailors its interactive services to strategically capture a brand's core identity and handle the marketplace's changing demands.


Download
Oct 20th, 2009

Twitter Flying with Popularity

But how can I use it to enage my constituents? Today, Twitter, a free micro-blogging service, is the constant buzz of the mainstream media. The site, a recent winner of the 2009 “Breakout of the Year” Webby Award, allows users to send and read other users’ updates, known as tweets. Tweets are short text posts of up to 140 characters and are displayed on a user’s profile page, which can be read by a user’s friends or followers. I n the past year, Nielson Research confirmed that Twitter’s traffic grew at a rate of 1,382% year-over-year and is now the third most used social network, behind Facebook and MySpace.


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Oct 12th, 2009

OC Metro Article: Can Social Media Truly Affect Your Bottom Line?

A recent study showed companies with a strategic social media plan increased revenues by 18% while companies with the least participation watched revenues drop by 6%. This means social media can grow your profits even during this economy, but you’ll need the right expert by your side to maximize your investment.


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Nov 1st, 2009

OC Metro Article - Online Best Practices for Economic Success

What's an entrepreneur got to do to bust through this recession? A website that functions as a business tool is key for any organization to ‘bust through the recession.’ Schools must follow the online marketing path paved by businesses and entreprenuers instead of falling behind with a text-heavy website. Any business, school or organization can establish financial success by implementing the latest technologies and tactics featured in Southlands School’s new website, which was launched last month by Trinet Internet Solutions, Inc.


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Oct 12th, 2009

OC Metro Article: Web Design Makeovers That Win Business

7 Seconds is all you get for a website visitor to make a decision about your business. When prospects land on your homepage, do they decide to stick around or search again? The solution to the feared "back button" lies in the power of design.


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Sep 1st, 2009

OC Metro Article: How to Triple Your eCommerce Sales & Increase Lead Generation Effectiveness

What's the first thing that comes to mind when you think of eCommerce? If you answered shopping carts, you’re officially behind in connecting with today’s savvy online consumers. At this very moment, your competitors are engaging your customers with innovative product displays, catering to their desires with personalized recommendations, granting them instant gratification with customized product applications and sealing the deal with a memorable thank you email.


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Aug 1st, 2009

OC Metro Article: Is Email Marketing Increasing Sales or the Spam Folder?

Both measurable and accountable, email marketing is one of the best tools you can use to reach your customers. Used strategically, email opens the lines of communication, drives traffic to your website, and enhances marketing and sales objectives.


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Apr 1st, 2009

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