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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Apr 13th, 2012

Launching a Mobile Revolution for Your Ministry

Is your ministry mobile? This session will discuss what you need to consider as you move from a Web to a mobile strategy. We will explore tips and traps, and how to develop an integrated strategy to successfully connect with mobile users. Don't get left behind in the Mobile Revolution! After attending this session you will be able to: 1) Develop an effective long-term communications plan, 2) Launch a mobile campaign for their ministry and 3) Utilize mobile marketing to grow donations.

Whitepaper
Feb 29th, 2012

Mobile Apps: What Are They & Why Should I Care?

Phones are for calling, right? Not in this decade. With the rising number of smartphones being used today, people are spending most of their time on mobile apps. Learn how mobile apps are influencing social interactions between ministries or broadcasters and their supporters. An essential session for any organization that is interested in engaging with their audience through mobile strategies.

Whitepaper
Feb 29th, 2012

Made to Stick: How Apps, Widgets & Tools Create Engaged Visitors

How can you increase user participation with your website? Desiging the right engagement strategy for your ministry or organization is the key to forming a highly involved audience. Learn how to implement effective engagement tools and strategiest to better participate with current followers and increase your support base.

Whitepaper
Nov 7th, 2011

Ministry Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide for ministries. Discover the process to developing an application that helps build ministry awareness, engage constituents and grow donations.

Whitepaper
Nov 7th, 2011

Corporate Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide. Discover the process to developing an application that helps build brand awareness, engage your target audience and grow revenue.

Whitepaper
Nov 7th, 2011

Nonprofit Mobile Application Guide

Bring mobile applications into focus with Trinet’s mobile application guide for nonprofits. Discover the process to developing an application that helps build awareness for your cause, engage constituents and grow donations.

Whitepaper
May 3rd, 2011

The Mobile Revolution & Your Ministry

Do you understand how mobile technology will revolutionize your ministry in the future? As the number of constituents that access your website with a mobile device grows exponentionally, it is vital to have an integrated strategy to successfully connect with them. How is your ministry adjusting to the mobile revolution? After completing this course you will be able to: 1) Develop an effective long-term communication plan, 2) Launch a mobile campaign for your ministry and 3) use mobile marketing to grow donations.

Whitepaper
Apr 14th, 2011

Mobile Strategies for Your Ministry

Bring mobile applications into focus to build your ministry and grow donations!

Whitepaper
Mar 24th, 2011

Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage

In this presentation, you’ll learn the keys to implementing a successful mobile giving campaign through location marketing. Discover new ways for your nonprofit to engage constituents through mobile giving and learn what mobile web and geolocation trends are best to integrate into your nonprofit’s 2011 fundraising strategy.

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