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Thought Leadership

Industry Expertise for a Rapidly Changing World

Welcome to Trinet's Thought Leadership Resources page, where you can download Trinet's free white papers, articles and presentations on web marketing tips and trends.

Whitepaper
Jan 19th, 2016

2016 Web Trends

Itís a new year and a lot of exciting things are happening and predicted to take place in the digital marketing world! Each year brings a variety of new inventions, new media, new software, new technologies, and even new user preferences for the internet. According to the International Data Corporation, 3.2 billion of the worldís population will have access to the Internet.1 Be ahead of the game; learn the new trends for 2016 and secure leadership status in your industry.

1http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/21/2016-prediction-2-billion-mobile-internet-users.aspx#sthash.tCjBi3zm.dpuf

Whitepaper
Nov 2nd, 2015

Social Media Digital Advertising Primer

With all the different social media platforms on the internet, it can be daunting to know which is the best one to use and best practices for each. A successful social media presence starts with setting up a good foundational social media campaign that can help you build visibility and connections for your business. With so many platforms available, your business has the potential to reach a wide variety of people.

Whitepaper
Jun 11th, 2014

6 Ways to Make the Most of Your New Twitter Profile

With approximately 255 million active users generating around 5,700 Tweets every second, Twitter is recognized as one of the largest and well-established social media platforms today. As these ever-changing social platforms continue to keep us on our toes, here are 6 significant changes and Trinetís tips for how brands can make the most of them!

Whitepaper
Mar 18th, 2014

Tweet Me: Successful Social Media Marketing

It is essential for every business and ministry to utilize social media to reach and engage their audiences. But how is it used effectively? Social media is an effective and efficient way to communicate with the masses. This workshop will cover innovative methods that you can use to effectively market and take your ministry or business to the next level. Learn how to use social media to dominate in your sphere of influence and achieve results. Connect directly with your customers, congregation and team members today!

Whitepaper
Feb 22nd, 2014

ROI Happy: 10 Secrets to Building an Effective Web-Based Ministry and Boosting Your Return on Investment

With todayís economy, web properties need to generate results, whether it is a financial return on investment, spiritual return on investment, or both. In this session, you will learn the top 10 ways you can strategically increase the effectiveness of your ministryís online properties on and off your site. This session features tips from industry leaders to get you the ROI you need and turn the web into a living ministry.

Whitepaper
Nov 7th, 2013

Online Marketing: How to Effectively Engage Your Customers Through Facebook

Have you considered using Facebook advertisements or campaigns to engage your customers online? Many companies have Facebook pages, but few know how to effectively interact with customers in a way that encourages customer loyalty and company sales. This session provides insight on how to turn your Facebook friends into your biggest brand enthusiasts and maximize customer engagement online.

Whitepaper
Jul 31st, 2012

Return on Investment: Does Your Online Marketing Program Measure Up?

In order to review the results of a marketing campaign, marketers need to determine the return on investment (ROI) as their measurement of success. ROI provides a quantifiable appraisal of the impact of a marketing strategy on an organizationís revenue. While sometimes difficult to calculate, ROI is an essential part of reviewing previous online campaigns and preparing for future implementations. This white paper will review the important aspects of planning online marketing strategies to address ROI as well as how to estimate ROI for online campaigns.

Whitepaper
Jul 10th, 2012

Getting Positive Results with Online Reputation Management

ORM, or Online Reputation Management, allows you to monitor and appropriately respond to negative comments and feedback about your organization that is posted on the web. Don't go at it alone! Trinet can help you put together an action plan before it's too late.

Whitepaper
Apr 13th, 2012

Making Management Decisions About Web Marketing

How do you decide which Web initiatives to pursue? Which Web initiatives are "too" cutting edge or just the latest trend? In this session we will address how to go about sifting, then deciding which Web initiatives are right for your organization. With the ever-changing nature of the Web, it is important to know how to prioritize investment into Web initiatives, and which should wait for further exploration before pursuing. After attending this session you will be able to: 1) Identify and decide which Web initiatives to pursue, 2) Prioritize your Web marketing efforts, and 3) Determine which measurement mechanisms will make your Web ministry most effective.

Whitepaper
Oct 18th, 2011

Social Media for Business Guide

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